Last day for submission 25 May 2018

Last day for submission 25 May 2018

Any outstanding assignments or assessment for this class must be submitted by this date.

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Assignment 4 – Internal Audit

Assignment 4

set: 29 March 2018                     due: 6 April 2018

As we have no class this week, due to undergraduate mid term exams, I am providing you some analysis work, to help you better understand chapter 6 The Internal Audit.

From the items below, select 2 questions to work on. You will need to submit your work.

Copy and paste your answer to the comments section below. Remember to add your name, student number and department.

1.      Resource Based View

For a resource to be valuable, it must be either (1) rare, (2) hard to imitate, or (3) not easily substitutable.

In your opinion, what, in North Cyprus, product or service, is “valuable”?

2.      SCENARIO 1

Gloria Jeans, on Dereboyu, is a very popular coffee shop. Some time in the recent past they extended the shop on the East side of the building, providing much more room for customers inside, and some outdoor seating. What would a cost/benefit have looked like for them, before deciding to do this extension?

3.      SCENARIO 2

Caffe Pascucci Cyprus

Why, do you think,  did they move from the Avenue Cinema building to further up Mehmet Akif Caddesi (Dereboyu) ?

What might their cost/benefit analysis looked like prior to this move?

4.      SCENARIO 3

GUNSEL, which may be the first car to produced in the TRNC

https://neu.edu.tr/groundbreaking-ceremony-for-factory-of-first-domestic-car-gunsel-to-be-held/

Create a cost/benefit analysis for bringing this car into production. In your opinion, is automobile manufacture possible in the TRNC, based on the results of your cost/benefit analysis?

5.      SCENARIO 4

A group of investors has contacted you with an aim of creating an “eco-friendly” hotel, West of Kyrenia (Girne). Create a cost/benefit scenario for the investors.

6.      HISTORICAL QUESTION

What was the main resource of Cyprus?

Since ancient times, to the middle ages and beyond, what have been some of the major resources and production on the island?

Which products today are manufactured in the same way as they were in the middle ages?

Do these products have a competitive advantage in today’s market?

 

 

 

Assignment 3 Vision and Mission

Assignment 3

Set: 23 March 2018             due: 6 April 2018

Vision and Mission

What is the “best” vision and mission statement you have read? Elucidate why you believe this.

What is the “worse” vision and mission statement you have read? Explain why?

How could this vision and mission statement be improved?

Write a vision and mission statement for a local restaurant in your area.

Enter your answer into the comments section below. Remember to add your name, student number and department.

 

Assignment 2

Assignment 2 – Types of Strategy

Set: 9 March 2018     due: 23 March 2018

Answer all the following questions:

  1. Identify 3 local companies. What strategies are they pursuing?
  2. Identify three acquisitions in the technology industry and explain the rationale behind these acquisitions.
  3. When would market development generally be the preferred strategy over backward or forward integration?
  4. Which strategies are the most risky? Why?

Create your answer as a document in a word processor. Copy and paste your text to the comments section below. Remember to add your name, student number and department.

 

 

Assignment 1 – Types of Strategy

Assignment 1

Set: 2 March 2018           Due: 16 March 2018

From the Library find a recent journal article that focuses on a strategic management topic. Select your article from an academic journal, not a magazine or website. Write a short report on the article, highlighting the types of strategy used by the organisation (s) in the article.

Add your report to the comments section below. Remember to add your name, student number and department. Give the journal citation, APA Style.

 

Assignment 3 social media for strategic management 

set: 26 April 2017                     due: 10 May 2017

Social Media is becoming very important for marketing executives to send our their communications. International companies such as Adidas see mass media, such as television, as irrelevant to their marketing campaigns.

So how important is social media in terms of strategic management?

Read the following articles:

S1877-6361%282013%290000011010 Social Media as a Strategic Tool: Going Beyond the Obvious

S1877-6361%282013%290000011012 Social Media in Strategic Management

  1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organisation?
  2. Is it possible for a modern company to survive without using social media?
  3. Can social media play any part in the planning life cycle of strategic management?

Type up your answer in a word processor, and then copy/paste to the comments section below, with your name and student number.

 

 

 

 

Assignment 2 – Types of Strategy

Assignment 2 – Types of Strategy

Set: 15 March 2017           due: 29 March 2017

Answer all the following questions:

  1. Identify five situations when forward integration is a particularly good strategy. Forward integration involves gaining ownership or increased control over distributors or retailers. Increasing numbers of manufacturers (suppliers) are pursuing a forward integration strategy by establishing websites to sell their products directly to consumers. Again, illustrate your answer with examples.
  1. What three strategies defined do you feel are most widely used by small businesses? Illustrate your answer with examples.
  1. List three industries where cooperation among competitors is most likely and explain why.
  1. Identify three joint ventures that have worked especially well in the past.
  1. List four important reasons why many mergers and acquisitions fail.
  1. Give a hypothetical example of related diversification and an example of unrelated diversification for Google.
  2. When would market development generally be the preferred strategy over backward or forward integration?
  1. In new technology, the current trend is for acquisitions rather than mergers. Give 4 examples of technology acquisitions in the past 2 years and explain why this strategy is now popular.

Create your answer as a document in a word processor. Copy and paste your text to the comments section below.

 

Assignment 1 – External Environment

External Environment Analysis for Assignment 1

set: 15  February 2017                            due: 8 March 2017


Extended to 15 March 2017

For this assignment, we will use Starbucks as a Case Study.

Below are some extra resources on Starbucks, and you can find your own resources.

  1. Change within external environments is often caused by changing government regulations or legislation. Identify some government legislation, from the international community, that might affect Starbucks, and comment on the effect it could have on this international company.
  2. In performing a customer analysis, can we estimate the cost of  lost customer?
  3. One common way of increasing organisational flexibility is to diversify the product range and the number of target markets. What are the risks associated with this strategy? Have Starbucks already exhausted this strategy?
  4. What are the major opportunities and threats facing Starbucks?
  5. With further reference to Starbucks, how have they approached the buying decision process? What factors have they considered in creating a vertical chain of supply?

 

Resources:

cris-bulletin-of-the-centre-for-research-and-interdisciplinary-study-starbucks-marketing-analysis

2-starbucks-growth

starbuck08full

starbucks

 

How to submit your assignment:

Enter your name, student number and department to the comments section below.

If you can’t see the comments section, open up the assignment in a window of its own. Scroll down past the other student’s replies.

Write up your assignment in a word processor, then copy and paste the text to the same comment below.

Your work will not appear immediately. The post needs to be approved.

Do not post your assignment more than once, be patient and wait for it to be approved.

 

Assignment 6 – Vision and Mission

Assignment 6 – Vision and Mission

Set: 8 November 2016              Due: 24 November 2016

vision-mission-img

Select 2 sets of vision and mission statements from current organisations. One should be, in your opinion, an excellent and well written vision and mission statement. The second should be poor or generic in nature.

Compare and contrast the contents of both the vision and mission statements.

If possible, rewrite the poor statements into a better version.