Assignment 2 – Types of Strategy
Set: 15 March 2017 due: 29 March 2017
Answer all the following questions:
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External Environment Analysis for Assignment 1
set: 15 February 2017 due: 8 March 2017
Extended to 15 March 2017
For this assignment, we will use Starbucks as a Case Study.
Below are some extra resources on Starbucks, and you can find your own resources.
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Welcome to the new semester and your course MAN540 Strategic Management.
Here is the course outline:
And the PowerPoint slides
wishing all my wonderful students a very Happy New Year!!!
To help you prepare for the final exam, here are a number of examples of the BCG Matrix Analysis in action.
You may post assignments to the blog even though it is late.
However, the last date is 21st December. Any work posted after this date will not be considered.
MINI CASE STUDY TWO: Creme brulee man
Food from street carts have become a foodie favorite for San Franciscans. Food carts travel from neighborhood to neighborhood, offering their delicacies to range of local foodies. But without a set location, how do these carts let consumers know here they will be? Well, through Twitter of course. Curtis Kimball, the man behind the enormously popular Creme Brulee Cart in San Francisco, has quickly amassed over 12,000 followers in a little over a year. He knows that most of his business comes from people who follow him on witter because Twitter is the only way you can find the cart’s location for the day, says Kimball, a former construction worker turned creme brulee expert. “It gives people a valid reason to follow me,” he says.
The other use of Twitter for Kimball is to tell people what flavor of creme brulee he is serving in a given day. And Kimball says that Twitter gives him the ability to develop a personal relationship with his followers and others. He says he tries to engage his followers by asking for suggestions of what type of custard to serve or where he should park his cart, and he always tries to keep things humorous.
Kimball says he has no marketing budget and Twitter has been a great way to amass fans. He doesn’t have as much of a presence on Facebook, and he’s not sure the model is as efficient as Twitter. “Twitter can absorb more than Facebook with very little effort,” Kimball adds. Yelp has also been a valuable source of referrals for the entrepreneur. The cart has 224 reviews and is rated with 4 and a half stars.
Make a SWOT analysis based on the organisation in the given case study.
Make a Boston Consulting Group matrix analysis based on the organisation in the given case study.
What is the importance of social media in the strategic marketing?
What type of market segmentation would work well for this organisation?
Imagine this organisation decide to market their product/service in your home country. What cultural differences do they need to be wary of?
Give three alternative strategies that the organisation could follow?
Are these strategies feasible?
Is there any possibility for the following strategies at Innocent Drinks? If so, give your ideas.
Overall, the level of the papers was extremely high. Well done.
Here are the results: mid-term-exam-results-man407-strategic-management
Q1. The SWOT analysis was very well done. A few students failed to mention threats.
Where students lost marks:
Q2. asked for alternative strategies. You should have mentioned 3 or more possible strategies for the future. Students lost mark for not suggesting future strategies, but listing the current strategy. Students also lost marks for only suggesting one strategy, remember we are aiming to think of many alternatives before deciding on a strategy for the future.
Q3. Is a suitable product in your country. While mostly well answered, some students did not explain why it would be suitable. More information on consumer preferences and habits would have been useful.
Q4. Well answered. A few students needed to add the details of why they are ethical and socially responsible.
Set: 8 November 2016 Due: 24 November 2016
Select 2 sets of vision and mission statements from current organisations. One should be, in your opinion, an excellent and well written vision and mission statement. The second should be poor or generic in nature.
Compare and contrast the contents of both the vision and mission statements.
If possible, rewrite the poor statements into a better version.