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Assignment 2 – Types of Strategy

Assignment 2 – Types of Strategy

Set: 15 March 2017           due: 29 March 2017

Answer all the following questions:

  1. Identify five situations when forward integration is a particularly good strategy. Forward integration involves gaining ownership or increased control over distributors or retailers. Increasing numbers of manufacturers (suppliers) are pursuing a forward integration strategy by establishing websites to sell their products directly to consumers. Again, illustrate your answer with examples.
  1. What three strategies defined do you feel are most widely used by small businesses? Illustrate your answer with examples.
  1. List three industries where cooperation among competitors is most likely and explain why.
  1. Identify three joint ventures that have worked especially well in the past.
  1. List four important reasons why many mergers and acquisitions fail.
  1. Give a hypothetical example of related diversification and an example of unrelated diversification for Google.
  2. When would market development generally be the preferred strategy over backward or forward integration?
  1. In new technology, the current trend is for acquisitions rather than mergers. Give 4 examples of technology acquisitions in the past 2 years and explain why this strategy is now popular.

Create your answer as a document in a word processor. Copy and paste your text to the comments section below.


Assignment 1 – External Environment

External Environment Analysis for Assignment 1

set: 15  February 2017                            due: 8 March 2017

Extended to 15 March 2017

For this assignment, we will use Starbucks as a Case Study.

Below are some extra resources on Starbucks, and you can find your own resources.

  1. Change within external environments is often caused by changing government regulations or legislation. Identify some government legislation, from the international community, that might affect Starbucks, and comment on the effect it could have on this international company.
  2. In performing a customer analysis, can we estimate the cost of  lost customer?
  3. One common way of increasing organisational flexibility is to diversify the product range and the number of target markets. What are the risks associated with this strategy? Have Starbucks already exhausted this strategy?
  4. What are the major opportunities and threats facing Starbucks?
  5. With further reference to Starbucks, how have they approached the buying decision process? What factors have they considered in creating a vertical chain of supply?








How to submit your assignment:

Enter your name, student number and department to the comments section below.

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Write up your assignment in a word processor, then copy and paste the text to the same comment below.

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Case Study example for Final Exam

MINI CASE STUDY TWO: Creme brulee man

Food from street carts have become a foodie favorite for San Franciscans. Food carts travel from neighborhood to neighborhood, offering their delicacies to  range of local foodies. But without a set location, how do these carts let consumers know here they will be? Well, through Twitter of course. Curtis Kimball, the man behind the enormously popular Creme Brulee Cart in San Francisco, has quickly amassed over 12,000 followers in a little over a year. He knows that most of his business comes from people who follow him on witter because Twitter is the only way you can find the cart’s location for the day, says Kimball, a former construction worker turned creme brulee expert. “It gives people a valid reason to follow me,” he says.

The other use of Twitter for Kimball is to tell people what flavor of creme brulee he is serving in a given day. And Kimball says that Twitter gives him the ability to develop a personal relationship with his followers and others. He says he tries to engage his followers by asking for suggestions of what type of custard to serve or where he should park his cart, and he always tries to keep things humorous.

Kimball says he has no marketing budget and Twitter has been a great way to amass fans. He doesn’t have as much of a presence on Facebook, and he’s not sure the model is as efficient as Twitter. “Twitter can absorb more than Facebook with very little effort,” Kimball adds. Yelp has also been a valuable source of referrals for the entrepreneur. The cart has 224 reviews and is rated with 4 and a half stars.


Make a SWOT analysis based on the organisation in the given case study.

Make a Boston Consulting Group matrix analysis based on the organisation in the given case study.

What is the importance of social media in the strategic marketing?

What type of market segmentation would work well for this organisation?

Imagine this organisation decide to market their product/service in your home country. What cultural differences do they need to be wary of?

Give three alternative strategies that the organisation could follow?

Are these strategies feasible?

Is there any possibility for the following strategies at Innocent Drinks? If so, give your ideas.


    1. Forward integration
    2. Backward integration
    3. Horizontal integration
    4. related diversification
    5. unrelated diversification
    6. market development
    7. product development


  1. Which of Porter’s five generic strategics would be most successful do you think? and why?

Feedback on Mid Term Exam

Overall, the level of the papers was extremely high. Well done.

Here are the results: mid-term-exam-results-man407-strategic-management

Q1. The SWOT analysis was very well done. A few students failed to mention threats.

Where students lost marks:

Q2. asked for alternative strategies. You should have mentioned 3 or more possible strategies for the future. Students lost mark for not suggesting future strategies, but listing the current strategy. Students also lost marks for only suggesting one strategy, remember we are aiming to think of many alternatives before deciding on a strategy for the future.

Q3. Is a suitable product in your country. While mostly well answered, some students did not explain why it would be suitable. More information on consumer preferences and habits would have been useful.

Q4. Well answered. A few students needed to add the details of why they are ethical and socially responsible.


Assignment 6 – Vision and Mission

Assignment 6 – Vision and Mission

Set: 8 November 2016              Due: 24 November 2016


Select 2 sets of vision and mission statements from current organisations. One should be, in your opinion, an excellent and well written vision and mission statement. The second should be poor or generic in nature.

Compare and contrast the contents of both the vision and mission statements.

If possible, rewrite the poor statements into a better version.