Videos of Chapter 6

Chapter 6 is split into 2 parts

Chapter 6 part 1 video

Chapter 6 part 2 video





No Class tonight

This is to confirm that there is no class today.

It is mid term exam week for undergraduates, and as such postgraduate classes will not take place.


Assignment 4 – Internal Audit

Assignment 4

set: 29 March 2018                     due: 6 April 2018

As we have no class this week, due to undergraduate mid term exams, I am providing you some analysis work, to help you better understand chapter 6 The Internal Audit.

From the items below, select 2 questions to work on. You will need to submit your work.

Copy and paste your answer to the comments section below. Remember to add your name, student number and department.

1.      Resource Based View

For a resource to be valuable, it must be either (1) rare, (2) hard to imitate, or (3) not easily substitutable.

In your opinion, what, in North Cyprus, product or service, is “valuable”?

2.      SCENARIO 1

Gloria Jeans, on Dereboyu, is a very popular coffee shop. Some time in the recent past they extended the shop on the East side of the building, providing much more room for customers inside, and some outdoor seating. What would a cost/benefit have looked like for them, before deciding to do this extension?

3.      SCENARIO 2

Caffe Pascucci Cyprus

Why, do you think,  did they move from the Avenue Cinema building to further up Mehmet Akif Caddesi (Dereboyu) ?

What might their cost/benefit analysis looked like prior to this move?

4.      SCENARIO 3

GUNSEL, which may be the first car to produced in the TRNC

Create a cost/benefit analysis for bringing this car into production. In your opinion, is automobile manufacture possible in the TRNC, based on the results of your cost/benefit analysis?

5.      SCENARIO 4

A group of investors has contacted you with an aim of creating an “eco-friendly” hotel, West of Kyrenia (Girne). Create a cost/benefit scenario for the investors.


What was the main resource of Cyprus?

Since ancient times, to the middle ages and beyond, what have been some of the major resources and production on the island?

Which products today are manufactured in the same way as they were in the middle ages?

Do these products have a competitive advantage in today’s market?




Assignment 3 Vision and Mission

Assignment 3

Set: 23 March 2018             due: 6 April 2018

Vision and Mission

What is the “best” vision and mission statement you have read? Elucidate why you believe this.

What is the “worse” vision and mission statement you have read? Explain why?

How could this vision and mission statement be improved?

Write a vision and mission statement for a local restaurant in your area.

Enter your answer into the comments section below. Remember to add your name, student number and department.


Vision and Mission Statement examples

Cambridge University


The mission of the University of Cambridge is to contribute to society through the pursuit of education, learning, and research at the highest international levels of excellence.


Manchester University


Our vision is for The University of Manchester to be one of the leading universities in the world by 2020.

Trinity College Dublin


As a university of global consequence, we will be known for realizing student potential and for research and scholarship that benefits Ireland and the world.


Harvard  University


Harvard College will set the standard for residential liberal arts and sciences education in the twenty-first century. We are committed to creating and sustaining the conditions that enable all Harvard College students to experience an unparalleled educational journey that is intellectually, socially, and personally transformative.


The mission of Harvard College is to educate the citizens and citizen-leaders for our society. We do this through our commitment to the transformative power of a liberal arts and sciences education.

Beginning in the classroom with exposure to new ideas, new ways of understanding, and new ways of knowing, students embark on a journey of intellectual transformation.  Through a diverse living environment, where students live with people who are studying different topics, who come from different walks of life and have evolving identities, intellectual transformation is deepened and conditions for social transformation are created.  From this we hope that students will begin to fashion their lives by gaining a sense of what they want to do with their gifts and talents, assessing their values and interests, and learning how they can best serve the world.


University of Sydney


Leading to improve the world around us



Our mission

To enrich people’s lives with programmes and services that inform, educate and entertain.

Our vision

To be the most creative organisation in the world.



Vision Statement

Our Mission

Our mission is to create the finest possible news product and to present hard-breaking, national, and international news, as it unfolds. We deliver unparalleled perspectives across multiple categories, including political, medical, financial, technology, entertainment, and more.


Al Jazeera

Our Vision

To be recognized as the world’s leading and most trusted media network, reaching people no matter who or where they are.

Our Mission

To deliver captivating content to the world which informs, inspires and entertains through:

Engaging talented, creative and spirited people

Reaching deeper, broader and closer with our content, platforms and interactions

Rebalancing global media by respecting the diversity and humanity of the world

Giving a voice to the voiceless

Achieving outstanding results efficiently


Egypt Air


Create value for our customers, employees, owners & stakeholders


Deliver competitive customer service with true Egyptian spirit


Etihad Airways

Our vision

Etihad Airways’ vision is to be the best airline in the world, connecting the globe via Abu Dhabi.


Turkish Airlines

Our Vision:

To become an air carrier with;

a continued growth trend over industry average

zero major accidents/crashes

most envied service levels worldwide

unit costs equating with low cost carriers

sales and distribution costs below industry averages

a personnel constantly developing their qualifications with the awareness of the close relationship between the benefits for the company and the added value that they contribute

an entrepreneurship that creates business opportunities for fellow members in the Star Alliance and takes advantage of the business potential provided by them

a staff well adapted to modern governance principles by observing the best interests of not only shareholders but also stakeholders


Our Mission:

To become the preferred leading European air carrier with a global network of coverage thanks to its strict compliance with flight safety, reliability, product line, service quality and competitiveness, whilst maintaining its identity as the flag carrier of the Republic of Turkey in the civil air transportation industry.




“to provide access to the world’s information in one click.”


Google’s mission is to organize the world’s information and make it universally accessible and useful.



Facebook’s vision statement, based on the company’s social media service offering, is “People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”


“bring the world closer together,”



Our mission: To give everyone the power to create and share ideas and information instantly, without barriers.



“To capture and share the world’s moments”



Mission Statement
“Deletion should be the default”


“Making the best possible ice cream, in the nicest possible way”



Our mission of “Good Food, Good Life” is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.”

Nestlé’s vision is “to be a leading, competitive, nutrition, health and wellness company delivering improved shareholder value by being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.”


Boots the Chemist

Our vision

Be the first choice for pharmacy, well-being and beauty – caring for people and communities around the world

Our purpose

We help people across the world lead healthier and happier lives

Our values

Walgreens Boots Alliance takes seriously its aim of inspiring a healthier and happier world, as reflected in our core values:

  • Trust – Respect, integrity and candor guide our actions to do the right thing
  • Care – Our people and customers inspire us to act with commitment and passion
  • Innovation – We cultivate an open and entrepreneurial mind-set in all that we do
  • Partnership – We work collaboratively with each other and our partners to win together
  • Dedication – We work with rigor, simplicity and agility to deliver exceptional results








Mission: To be the best sports company in the world.




“To be the most respected and successful enterprise, delight customers with a wide range of products and solutions in the automobile industry with the best people and the best technology.”


Core Values

World class production quality

Achieving the ultimate goal of complete customer satisfaction

Being seen as the best employer

Fostering the spirit of teamwork

Inculcating ethical and honest practices


Yamaha Motors

At Yamaha we are driven by our ongoing ambition to be a Kando*-creating company. With ingenuity and passion, we aim to deliver a feeling of deep satisfaction and intense exitement and offer a more fulfilling life for people all over the world through our products and services. 

* Kando: the simultaneous feelings of deep satisfaction and intense excitement when experiencing something of exceptional value. 


Our slogan: Revs your Heart Yamaha products have the power to move people;not only physiclly, but also to a more positive state of mind. There’s nothing more powerful than that moment you open the throttle on your Yamaha. Creating opportunities and memorable experiences that get the heart racing is what Yamaha is all about.

Komatsu Mining

Vision To be a world-class service company delivering the most reliable and productive products, systems, and solutions that solve mining’s toughest challenges.


To partner directly with customers to enable them to achieve zero harm, the highest production, and the lowest lifecycle cost for their mining operations, while making every customer a reference.




A company that inspires and fulfils your curiosity.


Using our unlimited passion for technology, content and services to
deliver groundbreaking new excitement and entertainment, as only Sony can.



Our Vision and Values

“Our core belief is to not only deliver the same high standard of service that we expect to receive ourselves but to exceed these expectations. To do this our staff, are trained to the approved level of training, whether technicians, sales or marketing, everyone is valued.”

Mission Statement

“Our mission is to provide our customers with a superior, quality telephony system and support service, which enables them to manage their communications and relationships with their stakeholders efficiently, effectively and profitably. To achieve this we will invest in our staff training, technical support mechanisms, whilst facilitating lasting relationships with our suppliers and clients”


Hewlett Packard

Our vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe. This motivates us — inspires us — to do what we do. To make what we make. To invent, and to reinvent. To engineer experiences that amaze. We won’t stop pushing ahead, because you won’t stop pushing ahead. You’re reinventing how you work. How you play. How you live. With our technology, you’ll reinvent your world.


This is our calling. This is a new HP.

Keep reinventing.



Mergers and Acquisitions as Strategy

Using Google, try to find out who acquired the following companies in 2016 and 2017.

In your opinion, was this a good strategy?

  • Jimmy Choo
  • Popeyes
  • Kate Spade
  • Yahoo!
  • Alcatel Lucent
  • Dreamworks
  • Lexmark
  • LinkedIn
  • Krispy Kreme
  • MySpace

Why do mergers and acquisitions fail?

What are the benefits of mergers and acquisitions?

Which strategies are most risky?

Identify three local businesses in your city. What three strategies do these three firms pursue? List the strategies in order of prevalence.

You can answer in the comments section below.

[This is not an assignment.]

How do I get exam fit?

How do I get exam fit?

Create a “to do” list, splitting tasks into those that need immediate attention and those that are more mundane.

How you revise is highly individual, so work out your study strengths and weaknesses, which will highlight the problems that stop you learning efficiently.

Be realistic with your time – to prevent yourself feeling overwhelmed write down your major concerns and deadlines ahead of time.

It’s better to have full on attention for 20 minutes than an hour’s worth of distraction. Less is more, provided it’s quality time.

Check out what you know by testing yourself. Ask yourself questions and see what you can answer without referring back to your books.

Work in a group. Recent research suggests that one of the most effective ways to learn is to imagine yourself teaching the topic to someone else – working in a group gives you the chance to do this in a real life setting.

Google the Vark guide to learning styles and give the test on its website a try to see how you score. While sticking strictly to a “learning style” may have fallen out of favour with educationists, it is still useful to know roughly which style you most identify with.

Videos of chapter 1,2 and 4

Here are the links to videos made by your instructor for the Strategic Management online course.

Chapter 1

Chapter 2

Chapter 4 part 1

Chapter 4 part 2


Assignment 2

Assignment 2 – Types of Strategy

Set: 9 March 2018     due: 23 March 2018

Answer all the following questions:

  1. Identify 3 local companies. What strategies are they pursuing?
  2. Identify three acquisitions in the technology industry and explain the rationale behind these acquisitions.
  3. When would market development generally be the preferred strategy over backward or forward integration?
  4. Which strategies are the most risky? Why?

Create your answer as a document in a word processor. Copy and paste your text to the comments section below. Remember to add your name, student number and department.