Chapter 6 is split into 2 parts
Chapter 6 part 1 video
Chapter 6 part 2 video
Chapter 6 is split into 2 parts
Here are some sample exam questions:
NOTE: These are not THE exam questions. Just an idea of what might come up.
After reading a case study can you answer the following questions:
MINI CASE STUDY TWO: Creme brulee man
Food from street carts have become a foodie favorite for San Franciscans. Food carts travel from neighborhood to neighborhood, offering their delicacies to range of local foodies. But without a set location, how do these carts let consumers know here they will be? Well, through Twitter of course. Curtis Kimball, the man behind the enormously popular Creme Brulee Cart in San Francisco, has quickly amassed over 12,000 followers in a little over a year. He knows that most of his business comes from people who follow him on witter because Twitter is the only way you can find the cart’s location for the day, says Kimball, a former construction worker turned creme brulee expert. “It gives people a valid reason to follow me,” he says.
The other use of Twitter for Kimball is to tell people what flavor of creme brulee he is serving in a given day. And Kimball says that Twitter gives him the ability to develop a personal relationship with his followers and others. He says he tries to engage his followers by asking for suggestions of what type of custard to serve or where he should park his cart, and he always tries to keep things humorous.
Kimball says he has no marketing budget and Twitter has been a great way to amass fans. He doesn’t have as much of a presence on Facebook, and he’s not sure the model is as efficient as Twitter. “Twitter can absorb more than Facebook with very little effort,” Kimball adds. Yelp has also been a valuable source of referrals for the entrepreneur. The cart has 224 reviews and is rated with 4 and a half stars.
Make a SWOT analysis based on the organisation in the given case study.
Make a Boston Consulting Group matrix analysis based on the organisation in the given case study.
What is the importance of social media in the strategic marketing?
What type of market segmentation would work well for this organisation?
Imagine this organisation decide to market their product/service in your home country. What cultural differences do they need to be wary of?
Give three alternative strategies that the organisation could follow?
Are these strategies feasible?
Is there any possibility for the following strategies at Innocent Drinks? If so, give your ideas.
set: 11/10/2016 due: 17/10/2016
The last part of a SWOT analysis is to analyse both external and internal factors that are a threat, or could be a threat, to the success of the organisation.
Externally, what is the global economic climate like? How much will this affect the organisation? What about political
Also changes in technology can have serious implications?
What are your competitors doing?
Imagine you are the owner of a small business in your own country.
Typically, what threats are there to the business in the short and long run?
Write up your answer, about 300 words, and add to the comments section below, along with your name and student number.
set: 27/09/2016 due: 4/10/2016
Study what you believe to be the strategic management of one of the following local companies:
or another food or coffee outlet that you know really well.
Make a bullet list what you consider to be the weaknesses of the enterprise.
Enter your answer into the comments section below. Remember to add your student number and name.