Final Exam 1 June 2018

Your final exam will be in our usual classroom, at 6pm on Friday 1 June 2018.

 

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Notes on Friday’s Class – WORKSHOP

ANAS1152

This week our class will be a bit different.

We have  guest presenter who will take you through some useful concepts.

  • Positivity
  • Flexibility
  • Voice Exercises
  • How to be a good listener

Please wear comfortable clothing, low heels, and be prepared to take part with some movement exercises.

NOTE: Marks awarded for participation

 

 

The Book

The text for our course

http://catalogue.pearsoned.co.uk/educator/product/Strategic-Management-A-Competitive-Advantage-Approach-Concepts-and-Cases-Global-Edition/9781292148496.page

The PowerPoint slides

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Sample exam questions for Final

Here are some sample exam questions:

NOTE: These are not THE exam questions. Just an idea of what might come up.

After reading a case study can you answer the following questions:

  • Perform a SWOT Analysis
  • Discuss some of the management trade-off decisions to be made in the required strategic implementation plans for this organisation.
  • Can this organisation benefit from a diverse workforce?
  • What type of market segmentation would work well for this organisation?
  • What critical comparisons can we make, when measuring organisational performance ?
  • What type of contingency plans can this organisation have in place?
  • What are the advantages of global business that this organisation should consider as part of its overall strategy?
  • What would be some of the global challenges to this organisation?
  • Imagine this organisation decide to market their product/service in your home country. What cultural differences do they need to be wary of?
  • Give three alternative strategies that the organisation could follow?
  • Are these strategies feasible?

Assignment 3 social media for strategic management 

set: 26 April 2017                     due: 10 May 2017

Social Media is becoming very important for marketing executives to send our their communications. International companies such as Adidas see mass media, such as television, as irrelevant to their marketing campaigns.

So how important is social media in terms of strategic management?

Read the following articles:

S1877-6361%282013%290000011010 Social Media as a Strategic Tool: Going Beyond the Obvious

S1877-6361%282013%290000011012 Social Media in Strategic Management

  1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organisation?
  2. Is it possible for a modern company to survive without using social media?
  3. Can social media play any part in the planning life cycle of strategic management?

Type up your answer in a word processor, and then copy/paste to the comments section below, with your name and student number.