Assignment 3 social media for strategic management 

set: 26 April 2017                     due: 10 May 2017

Social Media is becoming very important for marketing executives to send our their communications. International companies such as Adidas see mass media, such as television, as irrelevant to their marketing campaigns.

So how important is social media in terms of strategic management?

Read the following articles:

S1877-6361%282013%290000011010 Social Media as a Strategic Tool: Going Beyond the Obvious

S1877-6361%282013%290000011012 Social Media in Strategic Management

  1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organisation?
  2. Is it possible for a modern company to survive without using social media?
  3. Can social media play any part in the planning life cycle of strategic management?

Type up your answer in a word processor, and then copy/paste to the comments section below, with your name and student number.

 

 

 

 

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90 thoughts on “Assignment 3 social media for strategic management 

  1. Name: EVANS PARADZAI
    Student#: 20166601
    Course: MAN540
    QN1. Do you agree that the social media are now at the center of all marketing and communication activities of an organization?
    Social media nowadays has proved to be of great importance in marketing and one would agree that it is the center of marketing and communication activities of companies. This can be noted due to the benefits that it offers listed below:
    Brand Recognition
    One of the most powerful ways to use social media is as a brand-building tool. With social media, management gets to decide how it intends to position the company and what they want its stakeholders to know about its operations. With consistent effort and great content, social media enables a firm to build a reputation for its brand around the company’s values, benefits, and advantages.
    Community
    Social media makes it easy and possible when it comes to cultivating a community. When a company’s followers become part of its community, the business gains instant access to them. This makes it possible for the management to find out what challenges the clients are facing, what they like and don’t like about what is being offered by the organisation. Social media facilitates an ongoing dialog between the customers and the supplier that can be more valuable than any kind of paid market research.
    Enhance company trustworthiness
    Social media channels are proactive tools when it comes to increasing a company’s trustworthiness. By closely communicating with the clients on a social media level, it becomes a trusted source of information which makes it a great asset when creating company awareness and brand credibility. Social media can be a great source of customer service, transforming negative customer’s experience into a positive outcome for the business.
    Repeat Exposure
    A clear benefit of social media is repeat exposure with your network. It gives a business an opportunity to remind potential customers over and over again about what they have to offer, which can shorten the sales cycles dramatically.
    Authority
    For a variety of businesses for example service-based businesses, social media can be very powerful in helping a business establish authority in its field. Social media enables a firm to share great content, answer questions, and serve its audience, which will inevitably build loyal fans.

    Cut marketing costs
    Social media marketing is one of the most affordable ways to brand a business. In the past years it has solidly taken over traditional print marketing and advertising. Promoting products and services on social media platforms will increase return on investment (ROI) due to less advertising costs as social media is free. Using social media lets your advertising opportunities grow exponentially, while energizing your PR efforts without a huge money and time commitment.
    Influence
    As the number of followers increase, the influence for an organization grows. Having substantial social media audience creates a snowball effect that can attract new customers, media interviews, joint venture partnerships, and all kinds of other opportunities. Every post made on a social media platform is an opportunity for customers to convert. When a firm builds a following, it will simultaneously have access to new customers, recent customers, and old customers, will be able to interact with all of them.

    Website Traffic
    Many firms have not yet realized that social media can be a leading traffic generator. When a firm shares blog posts, videos and other content from its website, it gives the audience a reason to click through and visit your site. Once clients and customers visit the website, it gives a firm the opportunity to inspire those visitors to take action by inviting them to sign up for its mailing list, make a purchase, or call to schedule a free consultation.
    When a firm has installed website traffic monitoring service, such as Google Analytics, and if it is committed to social media efforts, it will be clearly noted that social media brings traffic.
    Competitive Advantage
    The reality is that most companies have not yet realized the importance of social media as a marketing tool thus some competitors are not doing a very good job with social media, which gives a firm using social media the chance to stand out. This gives a firm a competitive advantage, similarly if that same firm decides to avoid the use of social media, it will leave a big opening that allows competitors to capture your audience.

    QN2. Is it possible for a modern company to survive without using social media?
    In the modern day it would be difficult and almost impossible for a firm to be competitive in the market if it is to neglect social media as a marketing and communication tool for its activities. It is impossible for a modern company to survive in the business due to the reasons listed below:
    It is happening without you
    An obvious marketing technique is to go where prospective clients are and market to them. Nowadays everyone is using social media and whether a business is engaging in social media or not, people are still using it. Customers may be talking about a certain business or they may be talking about its competitors. The fact is that customers will talking and a business not on social media will not be available interact.
    An increasing number of businesses are engaging in social media every day and the only way to reach out to customers about a brand is by making online presence known. It is impossible to run from social media any longer, the only option for a business to be competitive is to embrace it.
    Customers want it to be personal.
    Engagement is the key to trust, and conversation and social media gives a business the voice. Over the years all what businesses needed to do was to create a product and market it to as many prospective buyers as possible. Now traditional marketing methods are gone because social media has changed the way B2B businesses market themselves. Many businesses are now using Twitter, Facebook and LinkedIn to engage with their audiences and some use it as their sole customer service function. People want to talk and interact with real people.
    Search engine optimization (SEO) and social media go hand in hand.
    Social sharing now also impacts SEO rankings. If a firm is absent from social media, search engines such as Google won’t consider their website as important which makes the website harder to find. It’s important to include social networking in your SEO efforts in order to be a leader on the SEO board.
    Boosting brand awareness and conversions.
    Social media is no longer a trend, it is a necessity. It is a tool that fulfils a need, the need to communicate, interact and share. Interacting on social media platforms can significantly increase a brand’s visibility. While traditional marketing methods could increase your traffic, social media will bring the customers, clients and followers who are interested in your business and offerings. These can be turned into customer engagement and that will lead to increased sales.
    Valuable feedback & crisis control.
    No business can survive without customer and client feedback. Social media is a dialogue where people with similar interests can interact and share things they like and dislike. Consumers do not limit their online expressions and opinions to those businesses with a Facebook page or a Twitter account. Today, they have their own accounts and blogs for sharing their experiences and opinions about your business. By not engaging in social media, a firm will be ignoring these discussions and limiting its ability to participate, apologise or defend. Social media is the best way to find out what your customers are saying about your brand.
    QN3. Can social media play any part in the planning life cycle of strategic management?
    Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes or results, and assess and adjust the organization’s direction in response to a changing environment.Strategic management is the comprehensive collection of ongoing activities and processes that organizations use to systematically coordinate and align resources and actions with mission, vision and strategy throughout an organization.
    In managing the ongoing activities and processes, social media plays a big role as it is a source of information. Social media brings interaction between a firm and its clients thus the feedback that comes from customers and clients about the products and or services being provided help the firm in the planning process. The feedback obtained from the social media helps the firm identify what needs to be changed and also that which needs to be maintained. Social media response or feedback can be a warning system to a firm, which could mean discontinuing in producing certain type of goods.
    Social media plays a big role the planning as the use of social media helps a firm identify new customer base from different locations. Sometimes through social media a firm might realize that their customer base is not only limited to their local country but international, this helps the management to plan accordingly on how their services and products should reach every customer in need of them which in turn increase their sales and return on investment.
    Social media play a role in the planning life cycle of strategic management as it opens up information of competitors about what they are offering. This will enable a firm to plan ahead and look for ways to produce even better products and provide better services at a manageable cost. Hence social media ensures that a firm does not lose grip in competition as all information about competitors is no secret.

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  2. Dilara Rasulova MBA 20168540
    Assignment 3 Social Media for Strategic Management
    1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organisation?
    Well actually yes. Most of the companies are using social media as the best alternative for marketing. It is good because the organizations get alternatives in better way with the help of new technology. Some reasons of social media becoming as centre for marketing:
    • Easy to catch, affordable- it is available 24/7, so any time customers need or want to ask something they are interesting, they can check web-sites, find answers for their questions, keep contact any time and so on.
    • Even one of the biggest questions in the starting using of social media is what is the most of people’s preference, and which is more popular, still social media is one of the fastest ways to spread out the information and attract their attention.
    • Cheaper- social media is helpful to skip one of the hardest, expensive and time consuming process which is about finding customers and also helpful to determine the right focus group for the goods and service. From another side the customers have chance to find the company over social media as well.
    • More attractable for customers- another good side of using social media helps companies to create a loyal customer group and make it easy to get feedback from them on time and keep update.

    2. Is it possible for a modern company to survive without using social media?

    Novadays social media plays an important role in the people’s life. And by the improvement of technology it becomes as necessity for the society. We can say using social media helpful for people in terms of time consuming, costly processes, easy to get information and etc. For the organizations they might be survive but the issue is how better doing in the sector.
    It is important to catch the speed of competitors if need to make cooperation with them, improve themselves in order to serve customers better.

    3. Can social media play any part in the planning life cycle of strategic management?

    Social media can be taken as an effective factor in the planning process of life cycle of strategic management. The aim of strategic management is help the organization to catch its goals, differentiate itself in the sector, get advantages over competitors and etc. So, social media has some role in those steps which influence the process in a good way. For example while calculating costs for marketing, or promotion of goods and services by the help of social media strategic manager may decrease the cost, or in terms of mouth marketing, the social media is very essential factor. Because everyone uses social media and spreading something among people is by using it is the fastest way for managers.

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  3. Trust T Gumunyu
    Tourism and Hotel Management
    20165791

    1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organisation?

    Yes to a greater extend I definitely agree to the notion that social media is now the centre of all marketing communication activities of an organisation.
    ICT revolutionarised how organisations market their products and services and due to ICT the concept of social media marketing is now being used since the world is now one global village. This type of marketing involves the usage of social media platforms (like Facebook, twitter, Youtube) and websites to promote products or services for example Meikles Hotel in Zimbabwe has vibrant social media platforms which they use to raise awareness about their products for example updating clients about special offers like discounts. Since there is no distance barrier regarding the spread of information via social media, information has no limitations regarding the people it is supposed to reach therefore this aids in expanding the market share of an organisation. Moreover social media platforms influence e-word of mouth resulting in the viral movement of information in no space of time this means that once an organisation posts something on these platforms, that information rapidly spreads and the spreading will not be done by the organisation but by the followers for example when an organisation tweets about a service or product, the customers when they see the tweet they will retweet creating a long chain of networking resulting in information spreading quickly. In a nutshell social media enables better interactions between an organisation and its stakeholders as there is a two way communication resulting in feedback however on the other hand organisations should not completely overlook traditional platforms like usage of newspapers and television because not everyone is on social media so in order to reach that market, traditional means of marketing should be used.

    2. Is it possible for a modern company to survive without using social media?

    It is not possible to survive, a company in the short run may survive but if a company has a long-term vision it is definitely impossible to survive without social media. Social media can destroy or mould an organisation overnight for example the American airlines recent scandal became viral on social media when its security harassed and injured a passenger. In order to effectively express its regret and apology, the airline has to engage with clients not only via the television but using those same social media platforms in order to regain their trust through interactions. This therefore means that an organisation for it to survive it should be aware of its social media environment because that is the platform whereby an organisation is able to know what the clients think regarding its services for example are the clients happy or sad, is there need for improvement and is there any gap in the market. The manager-subordinate relationship is an important tool that determines the level of productivity within an organisation, whenever there is a positive relationship the level of productivity rises within an organisation. In order to make sure that there is a positive manager-subordinate relationship there is need for effective internal marketing. Human resources or subordinates are very important for survival since they are the ones who actually do the work so in order to motivate these subordinates through effective internal marketing, social media can be used. In Zimbabwe WhatsApp is the most popular social media platform and almost all organisations have organisational WhatsApp groups whereby managers and subordinates can interact and this will strengthen the manager-subordinate relationship since managers will be able to know more about their subordinates and vice-versa is also true. For an organisation to survive there is need to effectively reduce costs in order to have better profits and promotional activities usually require a lot of funds, however the use of social media is a cost effective way of promotion. For an organisation to have a television advertisement slot or newspaper advertisement section is very expensive but due to social media organisations are now able to promote their products and services cheaply. All they now require are internet services which are greatly affordable. Organisations will now be able to constantly update stakeholders via social media and this will definitely improve the productivity of organisations.

    3. Can social media play any part in the planning life cycle of strategic management?

    Social media definitely plays a huge part in the planning life cycle of strategic management. Social media platforms have their own built in analytical tools and this enable companies to track the progress, success and engagement of campaigns and due to this, organisations are able to understand more about their business environment and trends leading to efficient planning regarding the life cycle of strategic management. Furthermore due to social media, an organisation is able to use competitive intelligence whereby it will be able to spy on its rivals or competitors in order to know their operations and this will aid in the organisation devising measures to use in order to counter attack that competition. Since strategic management involves the formulation and implementation of major goals and initiatives, social media platforms can create an environment that improves the decision making of an organisation. This is because the organisations can now engage other stakeholders in decision making for example seeking the views of the stakeholders regarding an issue that might have risen within the market and from the views of the stakeholders an organisation can make a conclusion regarding the measures or steps to take in order to address these issues. The involvement of stakeholders using these social media platforms also gives the stakeholders a sense of belonging since they feel that the organisation also appreciates their views and this will result in them becoming more loyal to the organisation.

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  4. Strategic Management – Third Assignment
    Name: Raweez S. Ismael
    S.N: 20165866
    Department: Innovation & Knowledge Management

    1. Do you agree that the social media are now at the center of all marketing and communication activities of an organization?

    Yes, I totally agree
    -Generally speaking, social media is part of a larger marketing strategy. A marketing plan might include print ads, radio ads, TV ads, etc., and social media (if it’s a fit for the brand in question) will support those other efforts while also reaching a new potential audience that might not be reached through those other methods. As long as it makes sense for the brand’s needs, social media should be a part of a larger marketing strategy, but it shouldn’t be the only element of it. “” Social Media defined as a group of internet-based applications that build on the ideological and technological foundations of Web, and that allow the creation and Exchange of User Generated Content”
    “Social media marketing is a form of Web marketing that seeks to increase visibility, drive traffic, better communications and foster awareness of a brand, organization, event or idea. This approach is quick and aggressive, and costs next to nothing to initiate a campaign. Social media marketing uses social media sites such as YouTube, Facebook and Twitter to engage with prospects on an ongoing basis. Social media sites encourage discussions, feedback and sharing of information between you and your prospects”
    -It is important to know why you are using social media in the first place. It would not be worth your time to begin using each online community without having a marketing plan. You want to be able to make sure that you can track your results and measure your marketing impact to understand what is working for your company and areas that need improvement. The days of hit or miss online marketing is over. It is time to start learning how important social media marketing is for your company.
    -An effective marketing strategy has a strong relation with social media(where in social networks have become a larger part now).One can have a greater influence in market if he has a strong marketing plan, proper execution, efforts to attain results as per the strategy. If the end result is not as desired earlier, then need to revise your marketing plan. At last you will see that it was your strong marketing strategy that will rank you high in social media.
    -Social media gained rapid prominence within few years of its existence. It is generally the medium to socialize and many are awed by the transformation of communications processes especially among generations Y midwifed by the media platforms. Social media has now crept into the boardrooms of business organizations and just like the internet; it has transformed the selling and buying processes. Though social media is a recent phenomenon, it has proven to be just as effective as or even more effective than traditional marketing. Several organizations now struggle to have a presence in the web in order to interface with customers far and near. Furthermore, the use of social media by some organizations starts with simple marketing and the creation of awareness about their products and services. However, these have advanced to public communications and interactions with customers and other stakeholders. Despite these huge advantages, it is fraught with challenges. This paper discusses the benefits and limitations of social media as a strategic tool for organizational marketing management. It also reviewed the benefits and challenges of this massive conundrum which has taken business management by storm and concludes with vital recommendations for organizational managers.

    2. Is it possible for a modern company to survive without using social media?

    To a larger extend it is impossible for company to survive without using social media. Social media is a part of the obsession people have with media and technology today. As stated above, technology makes it extremely easy to communicate with people and social media makes it even easier. It is no longer required for someone to be at a computer in order to long onto their favorite social media sites. Smartphones have teamed up with these sites to create applications that allow you to access your social media profile right from your mobile phone. This makes it possible to be literally connected and able to communicate with people twenty-four hours a day.
    Companies “Listen” to all those things people (employees) say about them on Twitter, for instance. This helps in garnering feedback and opinions. Also, companies promote engagement by putting up posts/pictures or videos or employees being recognized or celebrating on their social accounts. This encourages those employees. Celebrating success can feel very corporate. If done well, it can give the organization a personality (the collective personality of staff tweeting professionally, for instance) and help improve not just employee engagement but the organization’s social Media presence as well.
    How do you think conventional companies like Ford or General Electric or Volkswagen or even tech giants like Microsoft or Apple for have evolved? Social Media is just another option is a recent phenomenon and still a lot of companies don’t get any direct business through social media. It’s been used more for branding, marketing & awareness.
    But sometimes it depends. One of the main goals of social media is to get more traffic / leads / potential customers for your business. The answer to that question starts with company’s customer:
    Is he or she on social media? If the answer is no, then I would advise to not use social media. Why spend money in places where you have no chance to get new customers.
    If the answer is yes, you’ll probably need to utilize some level of social media advertising. At the beginning, this is even more true, because new businesses don’t yet have enough brand awareness to attract customers without some sort of push or pull from advertising.

    3. Can social media play any part in the planning life cycle of strategic management?

    Yes, social media can be or play any part in the planning life cycle of strategic management. The social media has a huge impact in strategic management. The social media is nowadays the essential and vital channel for growing and making a strong communicate with costumer (marketing and trade)
    Social media has become of the strongest and important medium on the internet to engage with customers and for feedback to progress well into their strategies. With its growing popularity & uses organizations have been using it for various strategic planning with their staff for:-
    Defining the End goal
    • To develop holistic social media strategy.
    • Providing the apt content & be consistent.
    • Bringing team together socially to build the company brand.
    • Analyzing the measurement & competitive benchmark.

    In the social media planning phase, establish all critical campaign milestones for the course of the promotion. If the social media promotion is date-driven, as in the case of a holiday or a product launch, it is particularly essential that the team “work backwards” to ensure that sufficient time and resources are available to meet objectives. Mapping out milestones enables the team to identify and course-correct potential problems ahead of time (“If we’re running a paid banner ad on Yahoo! starting here, we’ll need to get it to them by there, which means we need to have final internal approval no later than…”), and planning out the social media campaign’s content on a visual calendar (Google Calendar is a useful and free option) can also help the team spot and address gaps in assets and promotion cadence.
    Communication is key to any project’s successful execution. Project management services such as Basecamp, Asana, and Rally are excellent tools that allow a team to track issues and assign maintenance tasks during a social media promotion’s run, yet even free tools such as Google Docs can provide valuable collaboration functionality.
    If the social media promotion has tracked effectively throughout its execution, it will be significantly easier to collate final results and tally them against original metric goals to measure success. In addition, it’s important that the team hold a post-mortem meeting to determine the campaign’s efficacy
    In my conscious brands use social media, not just to engage with their audience, but also to generate email leads. Moreover, they do it very well.
    -Samsung captured 178,928 Facebook fans attention with a meme photo contest
    -KS mobile collected 33,000 New Facebook Page likes within 11 days
    -A toy retailer, The Entertainer, engaged 12, 246 Facebook fans with consecutive sweepstakes.
    -Ford has used social extensively in high-profile marketing and communications efforts, but SAP’s usage is different – deeper, more mature and enterprise-wide. They are far closer to the “social business” nirvana that many consultants tout as the ideal end-state.
    -Burberry uses its account to post iconic London shots under the effects of the popular Instagram filters. The high-end retailer also mixes in merchandise pictures, as well as behind-the-scenes pictures from photo shoots and commercial filming.

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  5. SANDRA MATOPE
    Tourism and Hotel Management
    20165454
    1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organization?
    I definitely agree that the social media are now at the center of all marketing and communication activities of an organization. This is because social media creates a good platform for interaction between the company and its customers which then enhances its communication since they get feedback from customers. This interaction creates a huge market base for companies hence building a good reputation and goodwill if carefully managed. Facebook, YouTube and Twitter are the social media platforms most commonly used for marketing and communication services. For example social media is responsible for the profit earned by Red Bull in 2012, selling about 5.2 billion cans of its energy drinks. It launched a marketing campaign that leverages on its buyer persona. Its social media campaign kicked off by launching on its Facebook page the upcoming thrilling events of playing addicting games and featuring on its Twitter page a photo of the week contest that gets the viewers talking, sharing and engaging with the Red Bull brand. Social media also has many advantages which include:
    • The majority of social media sites are free to access, create a profile and post information.
    • The advantage of reaching your targeted market for little or no cash investment is substantial, and the audience wanting your information voluntarily joins or follows you.
    • Social media provide an opportunity to develop bespoke communications strategies to the groups which are otherwise difficult to address through traditional channels of communication.
    • Social media provide an opportunity to use word of mouth marketing as the spread of viral messages is instant for example on Twitter messages get to be retweeted thus reaching a wide market base.

    2. Is it possible for a modern company to survive without using social media?
    It is impossible for a company to survive without using social media. Twenty years ago, a business opened a storefront, put ads in the local paper, joined a local networking organization and hoped the local customers needed what they had to offer. All that changed with the inception of the internet. Nowadays a business is no longer dependent on its local customer base for its survival; it now has a worldwide audience for its goods and services hence without social media it is impossible to survive. The social media has changed not only a business’ customer base, but how a business communicates with its employees, and finds and manages the competition. Social media exists to create word of mouth advertising by encouraging reshares that not only amplify their message (thus increasing reach), but make brand claims more believable. Social media provides analytics difficult to get from traditional media. When a brand broadcasts a message on network TV, they have little idea how well it worked. Therefore social media is important for a company to stay competitive
    3. Can social media play any part in the planning life cycle of strategic management?
    Social media plays an important part in the planning life cycle of strategic management. Social media are a part of internal communications toolkit and can transform employee communication and can be used at managerial level as they are a source of current trends which are essential in creating strategic plans. Social media can be used to collect intelligence from the customer, which is required for strategic planning. Companies like Ford use this to know the type of model specifications and designs which are preferred by their customers. Also Walmart collects huge amounts of data from its customer sales daily. Once this data is analyzed, experience and expert views aid the decision process but and craft a better strategic plan. On the operational side, internal social enterprise networks and virtual learning networks allow for functions that are typically closed boxes to become social while remaining limited as internal to the firm. Social media is also used in the value chain in that aspects such as procurement, logistics, and delivery, can gain in effectiveness or efficiency by being considered as a social and open activity, rather than a closed set of actions internal to the firm. Social media ensure decision makers at every level have accesses to all the requisite information and also to experts who have faced similar challenges before. Also employees at every level of an organization are able to speak their mind and share their insights due to social media which improves the planning stage of the strategic management process.

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  6. Mustafa Hamadameen
    Economic DEP
    20166408

    Social media is on a very basic level changing the way we impart, team up, expend, and make. They speak to a standout amongst the most transformative effects of data innovation on business, both inside and outside firm limits. This exceptional issue was intended to empower imaginative examinations of the connection between online networking and business change. In this paper we layout an expansive research motivation for understanding the connections among online networking, business, and society. We put the papers involving the uncommon issue inside this exploration system and distinguish ranges where additionally research is required. We trust that the adaptable structure we layout will help direct future research and build up a total research custom here.
    Social media based brand communities are communities initiated on the platform of social media. In this article, we explore whether brand communities based on social media (a special type of online brand communities) have positive effects on the main community elements and value creation practices in the communities as well as on brand trust and brand loyalty. A survey based empirical study with 441 respondents was conducted. The results of structural equation modeling show that brand communities established on social media have positive effects on community markers (i.e., shared consciousness, shared rituals and traditions, and obligations to society), which have positive effects on value creation practices (i.e., social networking, community engagement, impressions management, and brand use). Such communities could enhance brand loyalty through brand use and impression management practices. We show that brand trust has a full mediating role in converting value creation practices into brand loyalty. Implications for practice and future research opportunities are discussed.(Michael Larose)

    1- I am agree that now in this days social media have a highest position in advertising marketing in this days every one are using media and internet with lower coast more people can see your advertising .
    2- Its not possible to new companies in this day in 21st century not using social media to advertising if its much costly to the companies I think its wrong decision and wrong strategy to manage new company
    3- Yes it can play of planning and it will be attractive when they want to improve there planning and motivating by giving bonuses and other good things

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  7. Name: Gaukhar Almenova
    Student number: 20168574
    Department: International Buisness

    1.Do you agree that the social media are now at the center of all marketing and
    communication activities of an organisation?
    Yes, I do. Exactly the social media are now at the center of all marketing and
    communication activities of an organization. Use of social media with traditional advertising (for example, banner advertising), there are a number of advantages of promoting your company through the community:
    Low cost of advertising campaign (the price for one contact costs at least twice as cheap as traditional advertising, with each contact being a real value),
    Wider and more accurate coverage of the target audience. Moreover, social networks are more popular than traditional resources, not exceeding the relevance of search engines. And the audience of social networks is growing daily.
    The ability to receive quick feedback from customers and react quickly to it,
    Increase customer loyalty due to “humanizing” the company’s brand. Advertising in social networks is not so obvious, it is not considered by users as being imposed, rather the message is perceived as recommendations of acquaintances, as the opinion of interesting people of community leaders (and this causes more confidence).
    There is one more significant plus – social media are not subject to the crisis and in general the influence of any external factors, they do not depend on the political and economic situation in the country or region. The only danger they can face is the drop in attendance (in this case, you can switch to a more popular platform).

    2. Is it possible for a modern company to survive without using social media?
    No it’s impossible modern companies to survive without of social media, for to stay “on
    Floating “it is necessary to skillfully apply all the achievements of marketing. One
    From relatively new marketing tools is the “Social
    Media marketing “(” Social media marketing SMM “), i.e., the process
    Bringing attention to a brand or product through social media.
    Platform. This is due to the fact that traditional channels of promotion and communication (television, radio, media) are gradually losing their
    Position. The global network (Internet), to date
    The most common source of information, in turn,
    Social networks are the largest platform for communication,
    This is the reason for the prospects for integrating marketing
    Communications into digital network space.
    Booz & Company and Buddy Media believe that Facebook, Twitter and YouTube are now considered cornerstones in most SMO strategies in large companies. 94% of respondents said that Facebook is the most beloved site, Twitter ranks second with 77% of votes and YouTube with 42% of votes, although this percentage will increase without doubt, as the popularity and importance of online and mobile video continues to grow. Spheres of business in which social networks gave the best results, such as promotion of the brand, interactivity and construction of live ribbon were indicated. In spite of this, the respondents also noted that social networks can offer consumers unique information, availability of this information and almost half of the most famous products. More than 90% of companies evaluate the involvement and participation of clients so that their campaigns are more successful. Another popular metric includes accessibility, propaganda and live tape (information). Only 38% of companies can link ideas and sales with their campaigns in social networks.

    3.Can social media play any part in the planning life cycle of strategic management?
    The key factors in the success of the marketing strategy of business now include how deeply it is integrated into modern channels of communication. Find new customers, increase the loyalty of existing ones, become an expert in the industry, to whose opinion they listen and trust – all this can be achieved by choosing the right strategy for promotion in social media.
    Just creating fan pages in popular social media is no longer enough. Without a clear SMM strategy, you will not achieve the necessary level of audience involvement to increase sales.
    To get the most out of inbound marketing, your SMM strategy must go through the following steps:
    ● Define the key objectives in the SMM strategy
    ● Conduct a SWOT analysis of social media
    ● Develop a content strategy as part of the SMM strategy
    ● Prepare a content plan within the SMM strategy
    ● Analyze and correct the SMM strategy
    Analytics, SMM strategy and content marketing are three pillars of digital communications. The Jedi who attain their power will only move forward – to raise brand awareness, build long-term communication, increase engagement, increase customer confidence and multiply sales.
    We can also recall the marketing theory 4P, according to which marketing is based on four “coordinates”: product, price, promotion and location (product, price, promotion, place).
    The most important conclusion to be drawn from everything that is written above is that some social media can not solve the problem of marketing, and therefore business. It is impossible to increase sales through social media, as well as through advertising in general. Through communication, you can bring information about the product. And if you buy this product or not, it still depends on the price, on the product itself and on the distribution. These are the foundations of marketing, which are taught almost everywhere. Then why do the topics appear on the topic of sales through social media? Interestingly, these speeches speak about the promotion of FMCG in social media? Sell shampoos and chocolate bars through communities and profiles in social networks? It is also important to pay attention to the following rule. Achieving a low-level goal should help achieve a high-level goal. That is, attaining the goals of presence in social media should help achieve the goals of the digital strategy. And the achievement of digital goals should help solve communication problems. By this rule it’s easy to check whether or not you are doing that.
    So, the conclusions of the first part:
    The presence in social media should not contradict digital, communication, marketing and business strategies.
    The strategy of presence in social media should help achieve the goals of digital marketing.
    The presence in social media (like digital-promotion and advertising) does not solve the issue of sales.

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  8. Name: Ahmad İsayev
    ID number: 20166305
    Department: Economics

    1. Do you agree that the social media are now at the center of all marketing and communication activities of an organisation?

    First off, let’s talk about what social media is. Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. But I think social media isn’t the main source or center in marketing nowadays, but plays most important part in marketing. Social media gives marketers a voice and a way to communicate with peers, customers, and potential consumers. It personalizes the “brand” and helps you to spread your message in a relaxed and conversational way.
    What role should it play in your marketing? As most of you know my view of marketing is it’s a tool we use to inform consumers about our products, who we are and what we offer. Social media does that. Here is how:
    • We can use social media to provide an identity to who we are and the products or services that we offer.
    • We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.
    • Social media makes us “real” to consumers. If you want people to follow you don’t just talk about the latest product news, but share your personality with them.
    • We can use social media to associate ourselves with our peers, that may be serving the same target market.
    • We can use social media to communicate and provide the interaction that consumers look for.

    2. Is it possible for a modern company to survive without using social media?

    Nowadays social media plays a very big role, and also has a wide role in marketing as well. Social media plays a brain role for a modern enterprise. Now, in our revolution, all promotions, advertisements, and more are done through social media. Without social media, the agenda is not considered.
    There are some reasons that the business cannot survive without social media:
    • Social Media is growing and it’s where your customers and potential customers are–every day.

    • You can no longer reach your audience by only using traditional marketing methods because people are busy and connecting from many different places, using many different devices; they aren’t just sitting at home watching tv.

    • People rely on recommendations from friends–more than 80% of us have made purchases based on those recommendations. Start making friends online.

    • It’s easy to stay engaged and connected within your networks–keeping people coming back and providing them valuable resources means when they are ready to buy, they will come to you.

    • The search engines are looking for social proof–validation that you are important in the eye of others.

    3. Can social media play any part in the planning life cycle of strategic management?

    As in our lives, the role of social media is indispensable in our lives. Social media play in different part of in the planning life cycle of management. Significantly different from conventional marketing strategies, Social Media Marketing (SMM) offers three distinct advantages. One, it provides a window to marketers to not only present products / services to customers but also to listen to customers’ grievances and suggestions. Two, it makes it easy for marketers to identify various peer groups or influencers among various groups, who in turn can become brand evangelist and help in organic growth of a brand. And, three, all this is done at nearly zero cost (as compared to conventional customer outreach programmes) as most of the social networking sites are free.

    Social media marketing helps in:

    • Generating exposure to businesses.
    • Increasing traffic/subscribers.
    • Building new business partnerships.
    • Rise in search engine rankings.
    • Generating qualified leads due to better lead generation efforts.
    • Selling more products and services.
    • Reduction in overall marketing expenses.

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  9. Iulia Bicova
    20165034
    International Business
    №1
    The goal of any commercial organization is to extract profit from its activities. A true enterprise comes to the marketing department for a specific purpose – “you need more money.” The marketing department, in turn, knows several basic ways of earning money.

    More money can be obtained if:
    More people will buy the company’s goods;
    Every person will buy the company’s goods more often;
    With each sale, the company will receive more money.

    If marketing decides what to do so that the product is bought by more people, then marketing communication becomes, for example, increasing awareness (awareness). The more people know about the product, the more people the product will try (trial users), the more people will turn into regular customers (monthly users).

    Some social media can not solve the problem of marketing, and therefore business. It is impossible to increase sales through social media, as well as through advertising in general. Through communication, you can bring information about the product. And if you buy this product or not, it still depends on the price, on the product itself and on the distribution. This is the basis of marketing, which are taught almost everywhere. One social media can not solve the problem of marketing, and therefore business. It is impossible to increase sales through social media, as well as through advertising in general. Through communication, you can bring information about the product. And if you buy this product or not, it still depends on the price, on the product itself and on the distribution. These are the foundations of marketing, which are taught almost everywhere.
    №2
    The use of various tools for social promotion on the Internet not only makes it possible to effectively communicate with potential and real consumers of goods and services, but also solves a number of other equally important tasks: promoting the brand, forming loyalty among the target audience, helping to “rebuild” from competitors, Sales, etc. At the same time SMO and SMM techniques are more subtle and more effective tools than traditional advertising or even SEO promotion. After all, information in social networks is spreading with incredible speed, and there is no more appropriate and effective advertising than the recommendations of friends, acquaintances or recognized in this or that field of experts. Thus, it can not be said that the company will not survive without media structures, but it will not be able to develop without using the Internet and other social networks.
    №3
    Social media plays huge role in planning life cycle of strategic management. In modern world where all depends on technology one of the most spread advertising is word-of-mouth and we can say that the best place to use it it’s social media. Social media bridges the gap between an organisation and it’s costumers for example facebook pages of organisations where the people can gain information about the products or services and as well leave feedback or share the page to the friends.

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  10. Name: EMEL AYDIN
    DEPARTMENT: TORUSIM&HOTELS MGT
    STU.NUM: 20166401
    1) Do you agree that the social media are now at the center of all marketing and
    communication activities of an organization
    yes, Social networking sites the global
    revolution is the latest in the world. It is considered the world’s gateway to the outside world and is the most widely traded among people in the last Ewan since the beginning of the twentieth century.
    Examples of social media include social news sites such as BBC, Aljazeera etc. These sites allow users to interact with one another by sharing content and voting on its quality, which determines the articles that rise to the top of the site. Social video sites like YouTube allow users to share video content and interact through video comments.
    As we see the increasing use of social sites, this has led to the emergence of so-called e-marketing through social networks.
    Before the advent of new media technologies, traditional media used to be the dominant vehicle for corporate communication. However, ever since the proliferation of new media technologies, social media’s technical capabilities have „democratized‟ communication by placing publishing in the hands of ordinary people, thereby making it possible for anyone across space and time to distribute information, interact and share opinions. Therefore I do agree that social media are now at the center of all marketing and as a result of these capabilities and latent potential, social media have been hailed as powerful tools for stakeholder engagement.

    2) Is it possible for a modern company to survive without using social media?
    No it is definitely impossible since the world is now one global village so in order to withstand competition, the use of social media is an important technique since it breaks the distance barrier. To be able to effectively attract customers which will improve the market share of a company, the company should use social media. For example a company in Iraq can withstand competition and be able to survive local competition as it can market its products internationally via social media so it will no longer be limited to its location only since international customers in countries like Syria can find the products on the social media since information spreads fast via the social media platforms.
    3) Can social media play any part in the planning life cycle of strategic management?

    YES, to a greater extent social media plays a great part in the planning life cycle of strategic management for instance, aspects such as brand loyalty. Social media marketing results in improved decision making process. This is due to the fact that social media provide forums like Facebook, WhatsApp and LinkedIn where anyone throughout the organization can provide input on issues ranging from possible future directions to specific products.
    According to Greffe & Sonnac, 2008, the social media are part of overall communicational efforts of companies. It can create communication with your customers and show the interaction with your brand, so the company will get the maximum benefit. This means that feedback from customers helps to build the better strategic management to improve the products & services.
    It creates communication with your customers and show the relations with your brand, so the company will get the maximum assistance. This means that feedback from customers help to figure out the better strategic management to improve the products and services.

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  11. Leniye Galichyenko
    THM
    20161307

    1. Yes I agree the social media is now at the main source of all marketing advertising. Social media is very important in marketing and communication activities in any organization.The unique advantage of using social media strategically for marketing is that it can allow a small business to scale marketing efforts without significant increased investment by using “external” marketers. That is, business has the ability through social networks to increase its marketing reach by cultivating and communicating With the advocates of customers who are doing unsolicited marketing from a product or service through word of mouth through their social networks.

    2. Nowadays, it’s hard to imagine company without the social media. For businesses today, the best way to keep your company successful, in my estimation, is to fully embrace social media, because the company cannot competition with other company in all different fields, especially in the field of marketing, because the social media are the best way to promote and advertising.

    3. Yes, social media can play any part in the planning life cycle of strategic management. The social media has been studied as a new means of communication for the businesses. The analyses of the use of social media and the interaction with customers. The social media are part of overall communicational efforts of companies. It can create communication with your customers and show the interaction with your brand, so the company will get the maximum benefit. This means that feedback from customers helps to build the better strategic management to improve the products & services.

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  12. VINY MANYA
    MBA
    20166092

    So how important is social media in terms of strategic management?

    1. The world around us is constantly involving, the world has gone digital so as marketing. Marketing is about finding the right customer, in the right place at the right time and the Internet through social media channels makes it possible.

    As the social media websites are booming, they are also providing the businesses with opportunities for creating a great web presence. The social media strategy might differ from business to business, however, one can be sure of acquiring great returns through these influential platforms. It is true that there is a connection between social media optimization and the ROI of your business.
    Good social media care helps in terms of increasing the customer loyalty and thereby the brand presence of the business. The social media websites facilitate ease and familiarity of communication; this provides a business with endless opportunities of getting in touch with the potential prospects.

    2. The social media websites are open platforms where your customers can also voice their opinions about the products/services they are using because this is a convenient and less time-consuming way for them. One of the key factors of a social media marketing plan is knowing and understanding the nature of your business. A large business corporation will have needs and attributes that will require a very different approach to social media as compared to a small or medium size business. Considering the nature of your business is also important.

    If you have a large business organization, then focus on utilizing the social media platform for connecting with a large audience for getting national exposure for your brand and products/services offered. In case you own a small, local business; use the social media platforms for creating a dedicated and loyal customer base by adding a personal touch that only a local business can provide.
    If you have a B2B business than the social media platforms can be utilized for networking with the other potential businesses that might be interested in doing business with you. This will help you in increasing the visibility in the commercial marketplace. It is also crucial to know what type of audience you are targeting; this will help you in terms of utilizing the resources provided by the social media websites in the best possible way.

    For instance, if you are into selling accessories online meant for youngsters; then you might want to join some college group online for featuring products and discounts. Or you can create a page that contains all the necessary information and the link to this page can be added to the respective groups. It is important to understand your business and create a social media presence in accordance with the target market and the niche your product or services is related to. When it comes to the social media platforms, it is important to be creative! There are so many users posting content on the social media websites, amongst them; your headlines must grab the attention of the people. It takes some time and effort for establishing a good social media presence; however, the returns you get are worth it.

    3. Companies use tools provided by social media platforms for analytics (and external providers) for brand monitoring on the social media. Companies use the channels to monitor the trends and brand sentiment. It develops channel-specific applications, for example, a game for Facebook. Communication on the social media is adapted to the channels in terms of both content and language. The company replies to all posts and criticisms on the social media. It has a policy of never deleting the content as it could be considered as censorship.

    Social media are considered as strategic for the communications strategy of the company. The social media team is led by a Community Manager and composed by ad hoc experts from other business units. However, the process is not yet formalized. The reporting line to the senior management of the company also shows a high strategic consideration of social media within the company. Social media can be effectively used to support business operations events in the case of smaller players. The strategy and network composition drive the success of these activities.

    First, the approach of using Social media platforms was to secure the presence of the company in the social sphere, create a So-called social media footprint. Then, social media became a part of the marketing Strategies. Furthermore, the company defined three areas where it sees potential and Opportunities: communications/brand awareness, recruitment, and sales. The Integration of the sales in the social media processes builds the strategic level of social media management. The focus is more directed toward ROI and business returns from these activities. Growing maturity required also formalization of the processes and construction of a separate team. This team will be dedicated solely to social media management. It perceives a need for constant innovation of the channels as they are constantly evolving.

    It is important to add that the study suggests an additional driver which can be even more crucial for social media strategies. It is the attitude of the senior management toward social media. All of the analyzed companies benefit from the positive attitude of senior management toward the learning of social media and their
    management. The strategic approach is shaped by the senior management’s vision of the enterprise.

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  13. LUCKIE MUSYIMI
    MBA
    20168028
    ASSIGNMENT 3

    Question 1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organization?

    I agree. According to a 2014 report published by Social Media Examiners stressed that the top two benefits of social media marketing are increasing exposure and increasing traffic. The report further revealed that a significant 92% of all marketers indicated that their social media efforts have generated more exposure for their businesses. Increasing traffic was the second major benefit, with 80% reporting positive results. These days, almost everyone and every organization have a presence on the social media, particularly the popular ones such as Facebook, Twitter, Tumblr, LinkedIn, Instagram, Google+ and Pinterest. Through the use of social media, these companies have become very successful and keep growing each and every day.

    Question 2. Is it possible for a modern company to survive without using social media?

    It is not possible. This is why;

     It is happening without you; an obvious marketing technique is to go where your prospective clients are and market to them. Well, everyone is using social media and whether your business is engaging in social media or not, people are using it without you. They may be talking about your business or they may be talking about your competitors! The fact is that they are talking and you’re not there to interact. An increasing number of businesses are engaging in social media every day and the only way to reach out to them about your brand is to make your online presence known. You can’t run from social media any longer so you might as well embrace it.
     Valuable feedback and crisis control; No business can survive without customer and client feedback. Social media is a dialogue where people with similar interests can interact and share things they like and dislike. Consumers don’t limit their online expressions and opinions to those businesses with a Facebook page or a Twitter account. Today, they have their own accounts and blogs for sharing their experiences and opinions about your business. By not engaging in social media, you’re ignoring these discussions and limiting your ability to participate, apologize or defend. Social media is the best way to find out what your customers are saying about your brand.
     Customers want it to be personal; Engagement is the key to trust, and conversation and social media gives your business a voice. A few years ago all you needed to do was create a product and market it to as many prospective buyers as possible. Now traditional marketing methods are gone because social media has changed the way B2B businesses market themselves. Many businesses are now using Twitter, Facebook and LinkedIn to engage with their audiences and some use it as their sole customer service function. People want to talk and interact with real people.
     Boosting brand awareness and conversions; Social media is no longer a trend, it’s a necessity. It’s a tool that fulfils a need — the need to communicate, interact and share. Interacting on social media platforms can significantly increase your brand visibility. While traditional marketing methods could increase your traffic, social media will bring you fans, friends and followers who are interested in your business and offerings. These can be turned into customer engagement and that will lead to increased sales.
    Question 3. Can social media play any part in the planning life cycle of strategic management?
    Yes it can. The data is clear: businesses achieve greater results and satisfaction when they take a more comprehensive approach to social media. Rather than using social media as a single-point solution, they incorporate it into many aspects of their business: using it as a resource for data, a tool for relationship building and sales, and as a feedback loop for product improvements. A more comprehensive approach to social media allows businesses to combine what is effective with their traditional processes and what is effective with social media to create better
    processes to satisfy the customer.
    The most common area for businesses to integrate social tools whether they use them informally or strategically is still marketing. But more businesses than ever before are integrating social into their sales and service, product development, and human resources areas. Companies that embrace social media strategically are far more likely to use social media beyond the marketing department. These “strategic users” of social are able to get more use and satisfaction out of social media, and spread its value across different departments.

    To get the most value out of social media, companies need to incorporate it into their core business processes and tie it into modern automation tools, such as CRM systems and customer support applications. Meaning that social media tools and the use of data generated via those tools are strategically leveraged to improve business processes. For example, for product development social media is a tool to listen to customer ideas and feedback, and actually collaborate with social groups to test products and services. For sales, it’s a way to identify leads and learn about customers. And for customer support, it’s about responding to customers on social media and creating social advocates. The only way to truly scale social media across your whole organization is to integrate it into your existing business processes. And the only way to do this cost-effectively is to leverage automation tools to connect social media at a higher level so that multiple areas of a business have access to the social listening and engagement.

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  14. Department: MBA
    Student no: 20165525

    1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organization?
    Yes, I am agree the social media are centre of marketing in 21 centuries. With social media entering into our life, we can say that the marketing strategies have changed from A to Z. When we look carefully at this framework, we see that social media gives the marketing a more technical and measurable dimension.
    • Advanced monitoring capability: Social Media provides the opportunity to communicate with customers and listen to their ideas for companies and businesses of all sizes. Correct analysis of this information should be considered as the first step in a successful marketing strategy.
    • Analyzing consumer behaviors: Observe consumer behavior and optimize product qualities in the direction of these data.
    • Powerful marketing tools: Initiatives resulting from accurate analysis can be much easier for users with search engine optimization studies or online advertising options. Of course, success after this stage is related to the quality of the product being revealed.
    • Social media tools: The widespread use of social media as a medium has opened up the emergence of many qualified vehicles for social media. Specific social media tools can be prepared for many campaigns based on more creative approaches.
    • A natural advisory council: Social media can mean a lot more than marketing in terms of a product or service. Offering an incredibly large group of testers for the user experience, this channel is also helping to gather important clues to perfect the service or products offered when it is heard.

    2. Is it possible for a modern company to survive without using social media?
    According to my opinion, social media has developed in the last 10 years, even using the most modern and most popular companies we know. They share their products’ advertisements, new product introductions, any organization they are going to make with social media fans and followers. We can say this social media best link between consumer and producer. If this link is broken, the company will be reduced in life force.

    3. Can social media play any part in the planning life cycle of strategic management?

    Social media plays huge role in planning life cycle of strategic management. Social media channels have provided different types of analytical tools for example Pinterest has Pinreach, which allows one to monitor trends and measure engagement on Pinterest. Strategic decision can however be made basing on how customers are engaged to your organization.

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  15. 1. I agree with it, the first and best example for it is our MAN 540 website, I think all of the teachers have to create their own pages. It is very easy to get all questions and marks on this website, at the same time by this way we are not wasting the papers, that we through after finishing our projects, sustainability is very important in our days. What about social media in marketing? The best example is Instagram, most of the students and adults use this application. If we want to sell or advertise anything, service or good, we need just to create any profile or advertise it on this application. For example if I’m artist and I writing some captures, is it possible to share all my captures there and people can communicate with me directly.
    2. Unfortunately, in our days it is become impossible to live without internet.
    All of our days are starting by scrolling our pages, to read news or to check what’s happened with our friends, instead of reading newspapers. The reason is the power of social media. For example, before some days I was going to my job and I saw some accident on the road, after some minutes the Cyprus News page on Facebook share this news and after 8 hours I saw this news in newspaper, because the accident happened at night.
    What about companies which are surviving without social media, we have some examples as Marlboro or Viagra. But to be on top-high level and to communicate with customers directly, to know what people are waiting from given company, we must use a social media. If your business is currently not using social media, it will continue to survive. But, the real question is, will it continue to grow?
    3. Over 2 billion people worldwide are actively using various social media networks, that’s why it’s impossible to don’t accept that social media is playing a huge role in the life cycle of strategic management. Most company inserted social media in their website and use social media as a new marketing channel. This tool helps the company to understand easier that what the customer want and what they have initiate to sell more. As we said before to feedback with a customer keep a company on a high top level.

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  16. FUAD YUSIFLI
    20168492
    International Business
    Assignment 3 – Social Media for Strategic Management

    Q1.
    One of the most important differences that social networks have made to marketing communication is the fact that, unlike traditional marketing methods, which were only able to offer one-way channels of communication, it offers the ability for companies and clients to communicate with each other in real time. Because various forms of social networks such as Twitter, Facebook or even email allow those who are receiving the marketing message to respond to the information they have received and interact with those who have shared it, it means that businesses and marketers are able to receive feedback about their marketing strategies almost immediately.
    The increased usage of social media marketing has ensured that almost everyone who advertises online has the opportunity to see their brand go viral, whereas with traditional forms of marketing, only larger corporations were able to afford the high costs of TV and radio advertising, which gave them an unprecedented advantage. In some cases, social media marketing has enabled smaller companies to overtake their larger competitors with ease, because of the fact that social media channels literally know no boundaries. The use of social media as an effective marketing tool has also enabled advertising messages to be tailor-made to suit specific individuals, groups or companies.
    Another advantage to this form of marketing is the fact that customers are able to voice their concerns in real-time and in many cases, they receive feedback within hours or even minutes in some cases. This is a definite improvement in customer service levels because when it came to traditional forms of marketing, customers who wished to voice their opinion often had to wait days or weeks before receiving any type of response. Because of receiving almost-instant feedback, marketing companies can now resolve customer issues and complaints far quicker as well. An added advantage to using social media for marketing is that your client base will continue to grow on a daily basis. Although many people are against trying anything new (even when it comes to advertising), this form of marketing will not be going away any time soon, so it is best for companies and individuals to learn how to embrace it and use it to their advantage in order to reap the many benefits that it has to offer. It is one of the most effective advertising mediums, because virtually any business out there is able to spend an hour or so per day interacting with their clients. Social media sites like Facebook, LinkedIn, Twitter and Pinterest, have completely revolutionized the way companies promote their products and services. Social media communication has changed the business world forever. It is a big part of the marketing plan of the future for many companies, and it is largely free, which makes it even better.
    Advertising, marketing and public relations are the areas of business that have been impacted the most by the social media storm. Companies are saving thousands of dollars every year in their advertising budgets by moving away from traditional print, radio and television advertising. There has even been a noticeable reduction in businesses purchasing online banner ads because they can set up their own Facebook, Pinterest or other social media page and get their message out without paying hefty advertising fees. Social media platforms allow companies to hyper-target the exact relevant audience they want to reach instead of buying an ad and hoping potential customers see it.
    The way social media is used to communicate a company’s message is vitally important. Companies should:
    1.Clearly identify their mission, goals and objectives on their social media pages
    2.Keep the content on the page fresh by posting regular updates
    3.Be responsive to consumer questions or comments posted on the page
    4.Remain consistent with the social media marketing plan and do not let the page fall into disuse
    5.Change product and service offerings based on consumer response
    An amazing amount of customer data can be gleaned through social media platforms in ways that were never possible through traditional marketing methods. When consumers “like” a company’s Facebook page and post comments, they provide important information. The company’s marketing department, product development division and management team can obtain valuable data about consumer behavior by analyzing the customer responses on their Facebook page. The same goes for reviews posted on Twitter or other social media outlets. The key is listening to and analyzing audience comments and reviews, and responding by making the appropriate adjustments to product and service offerings.
    Another unique way in which social media communication has changed the world of marketing is just that: communication. Customers can actually communicate with company representatives via social media.

    1.Potential customers can post a question on a social media site and get an answer from the company
    2.A customer can make a suggestion about product improvement, and the company can respond
    3.A company can run a contest that prospective customers can enter and possibly win.
    4.The company can offer discount coupons, and customers can make purchases via social media platforms
    One thing is certain. Social media communication is here to stay, and the companies that stay on top of the social media marketing revolution are the ones that will thrive in the changing marketplace. Using social media to the greatest advantage will help forward-thinking companies impact the way consumers select and purchase products and services.

    Q2.
    Today’s reality, as we now know, is quite the contrary. The Internet has created a place for businesses to communicate with the customer on an even more personal and consistent level. This, in part, is due to the social media platforms such as Facebook, Twitter, Instagram and LinkedIn have provided for businesses. For businesses today, the best way to keep your company successful, in my estimation, is to fully embrace social media.
    The numbers and statistics prove Holmes’ point: three-quarters of adults in the U.S. use social media sites and the numbers are much higher when including millennials into the equation. 9 out of 10 companies in the U.S. are using social media. 90% of businesses see increased exposure and more than half report improved sales from social media.
    While marketing is one of the largest reasons companies are on social media, also marketing, it turns out, is just the tip of the social media iceberg. Social tools are being used to streamline customer service, for shopping and commerce, for product development, sales, and HR.”

    Q3.
    Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting new family of user-gene rated content technologies. With contributions from and about a wide diverse range of countries, from emerging to established, researchers and informed practitioners will find intriguing, diverse perspectives on how the social media revolution challenging managers and management scholars. Involving disciplines as different as management, communications, information technology, personnel, finance and others, contributions in this boo k will be cited in future research projects or used in classrooms and other training settings by those more likely stay in the leading edge of this family of innovative tools.

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  17. Name: Amanda
    Surname: Antonio
    Student No/: 20168444
    Department: Tourism and Hotel Management
    Assignment 3: Social media

    1. Do you agree that Social media is now at the centre of all marketing

    Yes I agree, that Social media has fundamentally changed the way businesses interact with customers and the public at large. Social media started as an innovative way to approach the marketplace, and has since become an essential tool for marketing, public relations, and customer service as most customers are on social media.

    Conversations on social media can allow a firm to listen and respond to customer’s needs, to create customization possibilities for products in terms of colour, size choices as well as features and benefits offered based on the outcomes from the engaged conversations. For example, Ford Motor Company has managed to implement this effectively through its “Ford Social Strategy”.

    Moreover, as a result of the many benefits social media present to companies it has made it more lucrative for them to fully embrace the strategy. For example, some of the benefits are:
    • Large audience (existing and new customers)
    • Freedom of creation
    • Encouraged sharing of information and ideas
    • Increases brand loyalty
    • Low or no cost

    2. Is it possible for a modern company to survive without using social media

    To a lesser extent can a modern company survive without social media, because more communication and interaction between customers and the public at large is now being done on social media. If a company decides to not be a part of social media it risks losing mindshare to more socially aware competitors who are willing to be innovative in their marketing campaigns. For example, Ford Motor Company and Red Bull have managed to gain large market share as a result of them embracing social media as a strategy.

    Moreover, if the company does not know what’s being said, it cannot effectively manage its brand reputation online. There by not being sure that its key messages are being heard by the right people it most wants to talk to.

    Failing to understand that this is where many people hold conversations means that the company is not part of the discussion, and it cannot influence what happens.

    3. Can Social media play any part in the planning life cycle of strategic management

    Social media can play a crucial role in the planning life cycle of strategic management through creating a strategy that will help focus on using relevant platforms to connect with existing and new customers. Customer ratings and reviews can increase conversion rates through the power of peer influence as feedback from another customer is typically seen as trustworthy. For example, China has the largest social media participating platform which enables quick passage of information at low or no cost.

    When used in a systematic way social media create strategic value through the company using its social sector as a way of generating solutions for current issues as well as to strategically develop the next generation of ideas. A good example is Ford Motor Company which has managed to create “Ford Social” which it uses to generate new ideas with the help of its customers.

    Like

  18. PETRONELLA KAWONDERA
    MBA
    20158013
    ASSIGNMENT 3
    1.Do you agree that the social media are now at the center of all marketing and communication activities of an organisation?
    I agree with notion that social media are now at the center of all marketing and communication activities of an organisation. I say so because promotions and advertising are mostly done on social media in most organisations currently. In this age of the empowered customer, a measured and planned approach to social media helps companies to be aware of what’s important to their customers. Companies that embrace social media as a central part of their strategy quickly realize social media is not about pushing out promotional materials to their audience. It’s about having co-operative interactions with customers, potential customers and even employees – allowing these companies to gain valuable perceptions, solidify long-lasting relationships and encourage customer promoters.
    Organizations interact with their stakeholders in the market, by promoting their goods or services to them through social media. Members of the public interact with an organization using the social media. This is a significant process where businesses use to gain success and knowledge on their brand. The target audience is mostly reached through platforms like Facebook, webchat, twitter, blogs, and instragram. Marketing communication’s goal is to persuade their target audience to change their attitudes and behavior towards the organization so communication is made easier by the use of the social media. Listening and responding to any questions to the organization can go a long way in the driving success of the organization. Successful marketing requires that a message can persuade any target audience thus organizations are using the social media to reach their potential clients. With the development of Internet, email and online shopping the organization has no need to meet face to face with the people in order to promote their brands or services.
    Businesses with a strategic approach to social media have a competitive advantage. They are getting into customer information available in social networks, interacting with customers more quickly and strongly than their competitors, constructing business models that are flexible to accommodate and embrace customer change in near-real time, to give them more time to focus on customer communications.

    2.Is it possible for a modern company to survive without using social media?
    I strongly believe that a modern company cannot survive without using social media because marketing remains the core focus of social media activity within corporations in the modern days. Consumers have increasingly been turning to social media networks, most notably Twitter to connect with brands for customer services queries. Communications have become more essential as competition in the industry continues to increase. To be heard and retained by external customers and internal stakeholders is more vital than ever. Social tools can help to reinforce brand perception by communicating core values to a widespread audience. This, in turn, opens up the chance to start conversations, propagate business partnerships and enlarge the online community to win new followers and potential customers. Businesses need to connect to the possibilities online platforms have to offer and present the audience with fresh and original ideas. It is important to consider that, after several years of social media, people have become accustomed to the new media. Social media is also now being used for much more than marketing campaigns corporations are increasingly understanding how social media influences their brands. Companies must listen and learn from their audience and have to map their findings against what else is going on in the social media sphere thus they have to be updated and know what their competitors are doing so that they keep up. For example, HCL has recently used Twitter as an online recruitment tool, not only to uncover new talent, but also to build brand awareness. Another campaign saw the launch of a LinkedIn application aimed at encouraging users to go above and beyond the scope of existing contracts. The application allows users to log in and acknowledge professional relationships that they feel have gone ‘the extra mile’ by adding a personal note of appreciation.
    Therefore an organization cannot survive in the modern world without the use of social media because they will not be aware of what is happening in the business world and they will also not get immediate feedback from the consumers yet the consumers should be satisfied and they have to know if he is satisfied or not.

    3.Can social media play any part in the planning life cycle of strategic management?
    Social media can play a part in planning life cycle of strategic management in that social media can be used to analyse cross-functional business decisions prior to implementing them. These can be analyzing internal and external strengths and weaknesses, formulating action plans, executing action plans and evaluating to what degree action plans have been successful and making changes when desired results are not being produced.
    Strategic management necessitates a commitment to strategic planning, which represents an organization’s ability to set goals to determine the decisions and actions that need to be taken to produce those results and the social media can be useful. Therefore because strategic management is basically about the operation of processes in a firm, social media platforms can generate an atmosphere that advances the decision making of a company.

    Like

  19. PETRONELLA KAWONDERA
    MBA
    20158013
    ASSIGNMENT 3
    1.Do you agree that the social media are now at the center of all marketing and communication activities of an organisation?
    I agree with notion that social media are now at the center of all marketing and communication activities of an organisation. I say so because promotions and advertising are mostly done on social media in most organisations currently. In this age of the empowered customer, a measured and planned approach to social media helps companies to be aware of what’s important to their customers. Companies that embrace social media as a central part of their strategy quickly realize social media is not about pushing out promotional materials to their audience. It’s about having co-operative interactions with customers, potential customers and even employees – allowing these companies to gain valuable perceptions, solidify long-lasting relationships and encourage customer promoters.
    Organizations interact with their stakeholders in the market, by promoting their goods or services to them through social media. Members of the public interact with an organization using the social media. This is a significant process where businesses use to gain success and knowledge on their brand. The target audience is mostly reached through platforms like Facebook, webchat, twitter, blogs, and instragram. Marketing communication’s goal is to persuade their target audience to change their attitudes and behaviour towards the organization so communication is made easier by the use of the social media. Listening and responding to any questions to the organization can go a long way in the driving success of the organization. Successful marketing requires that a message can persuade any target audience thus organizations are using the social media to reach their potential clients. With the development of Internet, email and online shopping the organization has no need to meet face to face with the people in order to promote their brands or services.
    Businesses with a strategic approach to social media have a competitive advantage. They are getting into customer information available in social networks, interacting with customers more quickly and strongly than their competitors, constructing business models that are flexible to accommodate and embrace customer change in near-real time, to give them more time to focus on customer communications.

    2.Is it possible for a modern company to survive without using social media?
    I strongly believe that a modern company cannot survive without using social media because marketing remains the core focus of social media activity within corporations in the modern days. Consumers have increasingly been turning to social media networks, most notably Twitter to connect with brands for customer services queries. Communications have become more essential as competition in the industry continues to increase. To be heard and retained by external customers and internal stakeholders is more vital than ever. Social tools can help to reinforce brand perception by communicating core values to a widespread audience. This, in turn, opens up the chance to start conversations, propagate business partnerships and enlarge the online community to win new followers and potential customers. Businesses need to connect to the possibilities online platforms have to offer and present the audience with fresh and original ideas. It is important to consider that, after several years of social media, people have become accustomed to the new media. Social media is also now being used for much more than marketing campaigns corporations are increasingly understanding how social media influences their brands. Companies must listen and learn from their audience and have to map their findings against what else is going on in the social media sphere thus they have to be updated and know what their competitors are doing so that they keep up. For example, HCL has recently used Twitter as an online recruitment tool, not only to uncover new talent, but also to build brand awareness. Another campaign saw the launch of a LinkedIn application aimed at encouraging users to go above and beyond the scope of existing contracts. The application allows users to log in and acknowledge professional relationships that they feel have gone ‘the extra mile’ by adding a personal note of appreciation.
    Therefore an organization cannot survive in the modern world without the use of social media because they will not be aware of what is happening in the business world and they will also not get immediate feedback from the consumers yet the consumers should be satisfied and they have to know if he is satisfied or not.

    3.Can social media play any part in the planning life cycle of strategic management?
    Social media can play a part in planning life cycle of strategic management in that social media can be used to analyse cross-functional business decisions prior to implementing them. These can be analysing internal and external strengths and weaknesses, formulating action plans, executing action plans and evaluating to what degree action plans have been successful and making changes when desired results are not being produced.
    Strategic management necessitates a commitment to strategic planning, which represents an organization’s ability to set goals to determine the decisions and actions that need to be taken to produce those results and the social media can be useful. Therefore because strategic management is basically about the operation of processes in a firm, social media platforms can generate an atmosphere that advances the decision making of a company.

    Like

  20. PETRONELLA KAWONDERA
    MBA
    20158013
    ASSIGNMENT 3
    1.Do you agree that the social media are now at the center of all marketing and communication activities of an organisation?
    I agree with notion that social media are now at the center of all marketing and communication activities of an organisation. I say so because promotions and advertising are mostly done on social media in most organisations currently. In this age of the empowered customer, a measured and planned approach to social media helps companies to be aware of what’s important to their customers. Companies that embrace social media as a central part of their strategy quickly realize social media is not about pushing out promotional materials to their audience. It’s about having co-operative interactions with customers, potential customers and even employees – allowing these companies to gain valuable perceptions, solidify long-lasting relationships and encourage customer promoters.
    Organizations interact with their stakeholders in the market, by promoting their goods or services to them through social media. Members of the public interact with an organization using the social media. This is a significant process where businesses use to gain success and knowledge on their brand. The target audience is mostly reached through platforms like Facebook, webchat, twitter, blogs, and instragram. Marketing communication’s goal is to persuade their target audience to change their attitudes and behaviour towards the organization so communication is made easier by the use of the social media. Listening and responding to any questions to the organization can go a long way in the driving success of the organization. Successful marketing requires that a message can persuade any target audience thus organizations are using the social media to reach their potential clients. With the development of Internet, email and online shopping the organization has no need to meet face to face with the people in order to promote their brands or services.
    Businesses with a strategic approach to social media have a competitive advantage. They are getting into customer information available in social networks, interacting with customers more quickly and strongly than their competitors, constructing business models that are flexible to accommodate and embrace customer change in near-real time, to give them more time to focus on customer communications.

    2.Is it possible for a modern company to survive without using social media?
    I strongly believe that a modern company cannot survive without using social media because marketing remains the core focus of social media activity within corporations in the modern days. Consumers have increasingly been turning to social media networks, most notably Twitter to connect with brands for customer services queries. Communications have become more essential as competition in the industry continues to increase. To be heard and retained by external customers and internal stakeholders is more vital than ever. Social tools can help to reinforce brand perception by communicating core values to a widespread audience. This, in turn, opens up the chance to start conversations, propagate business partnerships and enlarge the online community to win new followers and potential customers. Businesses need to connect to the possibilities online platforms have to offer and present the audience with fresh and original ideas. It is important to consider that, after several years of social media, people have become accustomed to the new media. Social media is also now being used for much more than marketing campaigns corporations are increasingly understanding how social media influences their brands. Companies must listen and learn from their audience and have to map their findings against what else is going on in the social media sphere thus they have to be updated and know what their competitors are doing so that they keep up. For example, HCL has recently used Twitter as an online recruitment tool, not only to uncover new talent, but also to build brand awareness. Another campaign saw the launch of a LinkedIn application aimed at encouraging users to go above and beyond the scope of existing contracts. The application allows users to log in and acknowledge professional relationships that they feel have gone ‘the extra mile’ by adding a personal note of appreciation.
    Therefore an organization cannot survive in the modern world without the use of social media because they will not be aware of what is happening in the business world and they will also not get immediate feedback from the consumers yet the consumers should be satisfied and they have to know if he is satisfied or not.

    3.Can social media play any part in the planning life cycle of strategic management?
    Social media can play a part in planning life cycle of strategic management in that social media can be used to analyse cross-functional business decisions prior to implementing them. These can be analysing internal and external strengths and weaknesses, formulating action plans, executing action plans and evaluating to what degree action plans have been successful and making changes when desired results are not being produced.
    Strategic management necessitates a commitment to strategic planning, which represents an organization’s ability to set goals to determine the decisions and actions that need to be taken to produce those results and the social media can be useful. Therefore because strategic management is basically about the operation of processes in a firm, social media platforms can generate an atmosphere that advances the decision making of a company.

    Like

  21. Hiwa Khdir Nabi
    Student number; 20168790
    Dep ; Economic

    Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an industry leaders’ followers to foster growth in your own business.
    The beauty about influencer marketing is that the audience is already there, all you need to do is establish a win-win partnership where both parties are offering amazing value to each audience.
    In fact, influencer marketing should be an active tactic in your social media marketing to increase brand awareness, get your content in front of fresh eyeballs, and generate new leads for your sales funnel.
    Here are six big benefits to using influencer marketing to bolster your social strategy.
    1. Quickly Builds Trust
    Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations.
    By sharing an influencer’s content, you’ll soon gain their attention and they’ll begin sharing yours, putting your message in front of an actively engaged audience.
    2. Improves Brand Awareness
    As noted, influencer marketing can greatly expand your reach and positioning online. Social users will begin to know more about your brand, your story, who you are, and the solutions you offer.
    The key to maximizing influencer strategy is ensuring that you’re providing valuable content that adds to their social media presence also, ensuring value on both sides.
    3. Enriches Your Content Strategy
    Sharing influencer content can helps fill in the gaps of your own content schedule.
    This works well in situations where you’ve run out of content ideas or simply need some quality content to publish on your social pages
    4. Effectively Reaches Your Target Audience
    This is a big one. Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You don’t have to spend additional funds on testing and finding your audience – the influencer has already fostered this audience on social media.
    5. Provides Amazing Value to Your Audience
    At the heart of inbound marketing is delivering content that solves problems, educates and inspires your intended audience. Influencer marketing embraces this concept, as influencers are already in tune with the needs of the people they serve.
    In turn, you can easily leverage their content to give value to your audience.
    6. Builds Winning Partnerships
    Connecting and engaging with an influencer can be the start of a powerful relationship. When you’re in it for the long-haul, you never know where these connections could end.
    Possible joint-ventures, live events, and other opportunities may be in the works.

    2-
    No one anticipated just how popular social networking would be become. Once viewed with trepidation, small businesses wondered whether social media would ever be something they would incorporate into their marketing strategy. Now social networking has changed the way B2B businesses interact with prospective clients and partners and how they market their brand.
    Social media has become a necessity for every business because with the right strategy, it has the power to positively impact the bottom line.
    1. It’s happening without you.
    An obvious marketing technique is to go where your prospective clients are and market to them. Well, everyone is using social media and whether your business is engaging in social media or not, people are using it without you. They may be talking about your business — or they may be talking about your competitors! The fact is that they are talking and you’re not there to interact.
    An increasing number of businesses are engaging in social media every day and the only way to reach out to them about your brand is to make your online presence known. You can’t run from social media any longer so you might as well embrace it.
    2. Customers want it to be personal.
    Engagement is the key to trust, and conversation and social media gives your business a voice. A few years ago all you needed to do was create a product and market it to as many prospective buyers as possible. Now traditional marketing methods are gone because social media has changed the way B2B businesses market themselves. Many businesses are now using Twitter, Facebook and LinkedIn to engage with their audiences and some use it as their sole customer service function. People want to talk and interact with real people.
    3. SEO and social media go hand in hand.
    Social sharing now also impacts your SEO rankings. If you’re absent from social media, search engines such as Google won’t consider your website as important which makes your website harder to find. It’s important to include social networking in your SEO efforts in order to be a leader on the SEO board.
    4. Boosting brand awareness and conversions.
    Social media is no longer a trend, it’s a necessity. It’s a tool that fulfils a need — the need to communicate, interact and share. Interacting on social media platforms can significantly increase your brand visibility. While traditional marketing methods could increase your traffic, social media will bring you fans, friends and followers who are interested in your business and offerings. These can be turned into customer engagement and that will lead to increased sales.
    5. Valuable feedback & crisis control.
    No business can survive without customer and client feedback. Social media is a dialogue where people with similar interests can interact and share things they like and dislike. Consumers don’t limit their online expressions and opinions to those businesses with a Facebook page or a Twitter account. Today, they have their own accounts and blogs for sharing their experiences and opinions about your business. By not engaging in social media, you’re ignoring these discussions and limiting your ability to participate, apologise or defend. Social media is the best way to find out what your customers are saying about your brand.

    3-You may or may not work in a cube farm, but chances are you live in a silo. That’s geek speak for the parts of our businesses and personal lives that are walled off from one another, intentionally or not–the marketing department exists in a separate silo from the product development team, which is isolated from the executive floor. Clients and their valuable opinions are walled off within customer service. We’ve become great at collecting information. But when it comes to sharing, the walls are still pretty thick.

    Whatever you think about the current iteration of social media–whether you consider it a time suck, a marketing fad or the second coming–it’s impossible to deny that it has begun breaking down the silos for businesses that have adopted it. Social media allows companies and their clients to communicate directly and frequently, forming strong relationships and even allowing them to collaborate on projects. Businesses adopt social applications and see it topple walls within traditional management structures.
    Up until now, social media has been optional for businesses. But Charlene Li, one of the world’s leading thinkers on social media and co-founder of the Altimeter Group, a research-based advisory firm in San Mateo, Calif., predicts that companies that do not get on the social media bandwagon soon–within three to five years–will not survive. It’s not an overstatement to say social media is transforming every aspect of business.

    We aren’t talking about a moldy Facebook page updated once a month or sporadic tweets. The change is nothing less than the brink of a new social media ecosystem: one where every corner of an organization is in continuous collaboration and where customers are instantly part of that conversation.
    In many ways, it’s the destiny of the digital age. Tim Berners-Lee, the MIT professor who created the World Wide Web at CERN laboratory in Switzerland in 1990, always believed the Internet would be more about connecting people and less about housing data. “The Web is more a social creation than a technical one. I designed it for a social effect–to help people work together–and not as a technical toy,” he wrote in his 1999 memoir, Weaving the Web. It is only recently–with Web 2.0 and its more cautious, business-minded cousin Enterprise 2.0–that Berners-Lee’s vision of the web as a social, collaborative medium is shaping.

    references:
    1-http://www.marketingdonut.co.uk/blog/13/07/five-reasons-why-your-business-wont-survive-without-social-media

    2-https://www.entrepreneur.com/article/217507

    Like

  22. shwan J Mohammed ali
    Student number; 20169024
    Dep ; Banking AND Accounting

    (1). I do you agree that the social media are now at the center of all marketing and
communication activities of an organisation. Reasons are centered on the idea that social media are now the most innovative way of communication and a lot of people have embraced it. Thus, businesses are using it to take advantages that can be gained as a result of its usage.
    Secondly, it can be noted that social media is highly associated with marketing and communication convenience (Chui et al., 2012). This is because business can now reach a selected audience at fast rate and cheaper price.
    In line with the second argument, social media also makes it feasible for firms to employ diverse marketing strategies such as market segmentation as markets can easily be divided using profession, location, gender, tastes and preferences (Brenner, 2012).
    Moreover, when compared to other forms of marketing and
communication, it can be noted that social media is greatly associated with cost effectiveness and efficiency when it comes to marketing and
communication programs.
    It can be said that such efforts are based on the idea that social media allows firms to easily market and promote their products (brand awareness).
    The communication aspect is also based on the idea that social media is a good and rich sources of information which the firm can use for its marketing and
communication purposes (Arora et al., 2012).

    (2). It is possible for a modern company to survive without using social media and it also difficult for a modern company to survive without using social media.

    Survival with social media
    Survival without social media
    The business type does not require much of social media activities.
    When a majority of people (competitors, suppliers, stakeholders) are increasing using social media in their daily life, it can be a threat and disadvantage not to use social media as the firms loses in terms of opportunities (Arora et al., 2012).
    Customer base is not actively engaged in social media (Mershon, 2011).
    When other firms are highly characterized by cost efficiency and effectiveness.
    Technological or internet proliferation is very low.
    If it fails to gain valuable ideas o0f its market and business environment.
    Lack of information about social media usage and benefits is very high.
    When they are not innovative as other firms in the market are or when most firms embrace social media and the firms does not do so (Brenner, 2012).

    (3). Social media does play any part in the planning life cycle of strategic management and this is attributed to the following circumstances;
    Social media is a rich and powerful source of information.
    Social media usage can be regarded as an innovative drive which can enhance the strategic planning process (Merson, 2011).
    It fosters cooperation, motivation and commitment as all employees are high engaged socially and this is one of the core requirements or feature of an effective strategic planning model (Williams & Scott, 2012).
    It contains rich information and such information is hardly lost and can easily be accessed.
    It plays an important role in value chain management.
    REFERENCES
    Williams, D. K., & Scott, M. M. (2012). New research on why CEOs should use social media. HBR Blog Network. Harvard Business Review.
    Mershon, P. (2011). 9 Facebook marketing success stories you should model. Retrieved from http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-shouldmodel
    March, J. G. (2009). Primer on decision making: How decisions happen. New York, NY: Free Press.
    Arora, P., Peterson, N. D., Krantz, D. H., Hardisty, D., & Reddy, K. (2012). To cooperate or not to cooperate: Using new methodologies and frameworks to understand how affiliation influences cooperation in the present and future. Journal of Economic Psychology, 33(4), 842–853.
    Brenner, J. (2012). Pew internet: Social networking (full detail). Retrieved from http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social%20Networking-full-retail.aspx
    Chui, M., Manyika, J., Bughin, J., Dobbs, R., Roxburgh, C., Sarrazin, H., et al. (2012). The social economy: Unlocking value and productivity through social technologies. McKinsey

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  23. 1. Do you agree that the social media are now the center of all marketing and communication activities of an organization?
    Yes, I agree, now the social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public.
    Social media is being widely used by almost all and even the companies, in spite of their size have started using social media to advertise and promote themselves. Big brands make use of the social media to convey their strong existence and friendly customer relationship. Big brands like IBM, Dell and Burger King have made use of the social media to a greater extent.
    On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone”. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media”, rather than use marketer-prepared advertising copy. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.
    Dell has tapped the power of social media with its hugely popular IdeaStorm website, where users add thoughts for new creation lines and enhancement, choose them up or down, and comment on submission. Because of the site, Dell has ongoing to ship computers with Linux install, and has added community carry. Starbucks has also started to use this representation to some success with its MyStarbucks Idea Site. Burger King has made headline time and time again with its innovative and viral social marketing campaigns. The burger chain offered Facebook users a free Whopper coupon if they would “unfriend” 10 of their social network connections
    2. Is it possible for a modern company to survive without using social media?
    Social media has become a necessity for every business because with the right strategy, it has the power to positively impact the bottom line.
    i. It’s happening without you.
    An obvious marketing technique is to go where your prospective clients are and market to them. Well, everyone is using social media and whether your business is engaging in social media or not, people are using it without you.
    An increasing number of businesses are engaging in social media every day and the only way to reach out to them about your brand is to make your online presence known. You can’t run from social media any longer so you might as well embrace it.
    ii. Customers want it to be personal.
    Engagement is the key to trust, and conversation and social media gives your business a voice. A few years ago all you needed to do was create a product and market it to as many prospective buyers as possible. Now traditional marketing methods are gone because social media has changed the way B2B businesses market themselves. Many businesses are now using Twitter, Facebook and LinkedIn to engage with their audiences and some use it as their sole customer service function. People want to talk and interact with real people.
    iii. Boosting brand awareness and conversions.
    Social media is no longer a trend, it’s a necessity. It’s a tool that fulfils a need — the need to communicate, interact and share. Interacting on social media platforms can significantly increase your brand visibility. While traditional marketing methods could increase your traffic, social media will bring you fans, friends and followers who are interested in your business and offerings. These can be turned into customer engagement and that will lead to increased sales.
    iiii. Valuable feedback & crisis control.
    No business can survive without customer and client feedback. Social media is a dialogue where people with similar interests can interact and share things they like and dislike. Consumers don’t limit their online expressions and opinions to those businesses with a Facebook page or a Twitter account. Today, they have their own accounts and blogs for sharing their experiences and opinions about your business. By not engaging in social media, you’re ignoring these discussions and limiting your ability to participate, apologize or defend. Social media is the best way to find out what your customers are saying about your brand.

    3. Can social media play any part in the planning life cycle of strategic management?
    The words social, media, and marketing have become completely intertwined such that there is an expectation that the only way for a company to take advantage of social media is in relation to its customers. Social, however, need not be about media or marketing — it can and should be about the entire value chain.
    A distinct advantage of involving all levels of an organization in the strategic process is that those who are responsible for the day-to-day execution of the strategy are now deeply involved in development. Participation in the process increases commitment and the motivation to execute the strategy efficiently. It also results in a better understanding of the nuances of the strategy, thus making it more likely that small issues will be dealt with at lower levels and not allowed to become larger firm wide issues.
    Strategic decisions have always been seen as the purview of the top executives, but ideas, particularly innovative ones, can come from anywhere in the Organization, and smart firms create mechanisms to take advantage of that. In a nonsocial media world, this typically involves individuals across functions and hierarchical levels coming together in special ‘‘strategy’’ meetings and off-sites.

    Rafat khalil
    20167255

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  24. Name: Ronald Chikudo
    Student number: 20160477
    TOURISM AND HOSPITALITY
    1. Do you agree that the social media are now at the centre of all marketing and communication activities of an organisation?
    Yes I strongly agree: Although social media wasn’t originally designed for business use, one cannot deny the vast number of people using these platforms for marketing and communication. There is no doubt that the business world has changed drastically with the use of our more modern technologies available to us today. Arguably one of the biggest differences comes with communications. Companies have realised that it is important to stay in communication with customers through whatever devices they are using hence we can safely say the social media are now at the centre of all marketing and communication activities of an organisation
    Social media stands for a range of websites, online platforms, Internet technologies and digital tools that at the very least enable people to :Connect with others and participate in online communities around shared interests on the Web, share information, content or opinions with others in a public way or in closed groups and networks, engage in conversations, co-create and participate online. Social media marketing is the use of social media and social tactics in an (integrated) marketing perspective whereby several marketing goals can be fulfilled, other marketing efforts can be strengthened and the interactions, signals, opinions and voices of target audiences of social media users are taken into account to improve marketing (listening and acting).
    In this age of the empowered customer, a deliberate and planned approach to social media helps companies keep their fingers on the pulse of what’s important to their customers. Companies that embrace social media as a central part of their strategy quickly realize social media is not about pushing out promotional materials to their audience. It’s about having collaborative interactions (communication) with customers, prospects and even employees – allowing these companies to gain valuable insights, solidify long-lasting relationships and cultivate customer advocates.
    Social media platforms Facebook Twitter, Instagram, LinkedIn (LNKD), and other networks are fundamentally changing how we reach and interact with customers, offer products and services, communicate with employees and — in a nutshell — do business. Social media is the next wave of the digital transformation that started with the web. And its bottom-line impact is proving just as huge. For businesses today, the best way to keep your company successful, in my estimation, is to fully embrace social media. Not incorporating Twitter, Facebook, and other social channels into your strategy in business today is roughly the equivalent of insisting the web was just a fad a decade or so ago: backward-looking, blinkered , and above all , a serious business liability.
    All business is going digital, the faster you embrace this fact, the better off you will be.For one easy indication of this just look at the comparison between Walmart and Amazon for growth.One of the main goals of online advertising is to get more traffic / leads / potential customers for your business.
    Social Media and Integrated Marketing Communications.
    Some of the post popular tweets are tweeted by companies and businesses. Powerful brands like Coca-Cola and McDonald’s boast Facebook pages with millions of fans. Social media, including social networks, makes it ever more important for companies to ensure their online exposure ties directly to their brand image and messaging. Along with television, radio, and print, social media is part of the communications ecosystem that works as a whole to create an enjoyable and seamless consumer experience across multiple channels. Likewise, integrated marketing communications is increasingly incorporating social media into the promotional mix to reach consumers on the web and on mobile devices.
    Brand Authenticity
    The explosion of social media websites has led to the increasingly important practice of social media marketing. Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source as opposed to from the brand or company itself. Social networking sites and blogs allow individuals to retweet or repost comments written by the creator of the product. When that individual repeats the message, their connections are able to see it, which means the message reaches more people. Because of the virality of social media, companies frequently use social networking sites for word-of-mouth promotions of products and services. As the information about the brand is broadcasted and repeated across the social network, more traffic is brought to the company’s website. This results in earned media rather than paid media and both serves as a lead generator and creates favourable publicity for the brand.

    Around 2 billion people — more than a quarter of the planet — are now on social media. Investing in a social strategy now is the single best way to future-proof your business for the years ahead. Technological change is always jarring. But wishing it away — or ignoring it altogether — inevitably backfires. Three-quarters of online adults in the U.S. now use social media sites, according to the Pew Internet Project. If we’re talking just about millennials and young people — i.e. tomorrow’s consumers — that number gets dramatically higher. The question is (How many teenagers do you know who aren’t on social media?) More telling, however, is how much people are using social media: The average user logs in for nearly 1.7 hours every day or 12 hours a week, according to GlobalWebIndex. Millennials watch more YouTube than TV, by some accounts. Facebook’s 1.4 billion monthly active users around the world spend an average of 20-plus minutes a day, everyday, 365 days a year, on the network. (Little wonder that social media now drives more traffic to websites than search engines.)
    Lots of companies, of course, get this. Their customers are on social media. Their competitors are on social media. So it would be crazy for them not to be there, too. Nine out of 10 U.S. companies, in fact, are already using social media. And they’re already seeing concrete results: 90 % of businesses see increased exposure and more than half report improved sales from social media. Social tools are being used to streamline customer service, for shopping and commerce, for product development, sales , and HR. Social applications like Facebook at Work and Slack, meanwhile have changed collaboration inside companies, breaking down silos and boosting productivity. In the same way that the web itself transformed almost all parts of business, so too is social media changing not one thing but everything.
    2. Is it possible for a modern company to survive without using social
    This question is best answered saying it is difficult for the company to survive .There was a time when social media was considered by some as a passing fad. Something that “the kids” were using that business could never really benefit from. Over time, the sceptics were proved wrong. There are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free way to reach them. The jury has spoken: social media for business is no longer optional.
    Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company. This kind of social media dialogue between brands and customers is something traditional advertising cannot achieve.
    Reason why businesses will have difficulties to survive without social media.
    1. it’s happening without you.
    everyone is using social media and whether your business is engaging in social media or not, people are using it without you. They may be talking about your business — or they may be talking about your competitors! The fact is that they An obvious marketing technique is to go where your prospective clients are and market to them. Well, are talking and you’re not there to interact.
    An increasing number of businesses are engaging in social media every day and the only way to reach out to them about your brand is to make your online presence known. You can’t run from social media any longer so you might as well embrace it.
    2. Customers want it to be personal.
    Engagement is the key to trust, and conversation and social media gives your business a voice. A few years ago all you needed to do was create a product and market it to as many prospective buyers as possible. Now traditional marketing methods are gone because social media has changed the way B2B businesses market themselves. Many businesses are now using Twitter, Facebook and LinkedIn to engage with their audiences and some use it as their sole customer service function. People want to talk and interact with real people.
    3. SEO and social media go hand in hand.
    Social sharing now also impacts your SEO rankings. If you’re absent from social media, search engines such as Google won’t consider your website as important which makes your website harder to find. It’s important to include social networking in your SEO efforts in order to be a leader on the SEO board.
    4. Boosting brand awareness and conversions.
    Social media is no longer a trend, it’s a necessity. It’s a tool that fulfils a need — the need to communicate, interact and share. Interacting on social media platforms can significantly increase your brand visibility. While traditional marketing methods could increase your traffic, social media will bring you fans, friends and followers who are interested in your business and offerings. These can be turned into customer engagement and that will lead to increased sales.
    5. Valuable feedback & crisis control.
    No business can survive without customer and client feedback. Social media is a dialogue where people with similar interests can interact and share things they like and dislike. Consumers don’t limit their online expressions and opinions to those businesses with a Facebook page or a Twitter account. Today, they have their own accounts and blogs for sharing their experiences and opinions about your business. By not engaging in social media, you’re ignoring these discussions and limiting your ability to participate, apologise or defend. Social media is the best way to find out what your customers are saying about your brand.
    You may have a business that has had some success without bothering with all this online presence hullabaloo, and you may continue to have success, but the odds are less in your favour than they were in the past and the future isn’t looking so good either
    B2B businesses that continue to conduct their marketing and PR the old fashioned way will undoubtedly find it more difficult to compete. Social media isn’t going away. Businesses that want to engage their audiences need to seriously consider their social media marketing strategies for today, tomorrow and the foreseeable future.So the key message is — don’t get left behind. Social media is not just a passing trend, it can be a bonus for any company if the right strategy is implemented. For a B2B social media campaign to work, the campaign needs the same professionalism that businesses bring to every other aspect of their business.
    However it can be argued that, real answer lay in your business model and consumer base. There’s a reason Amazon wants’ storefronts, and one that Walmart wants’ Web-space. It all comes down to where your customers buy and how they want it. The answer to this question lies in where their clients hang out. If their potential clients use social media, they are missing out on getting into discussions with them in these sites. And, their competitors are beating them to the punch. Some business can definitely survive without social media, while others must use it. It really depends on the business type. The answer to your question starts with your customer: Is he or she on social media?If the answer is no, then I would advise to not use social media advertising. Why spend money in places where you have no chance to get new customers. If the answer is yes, you’ll probably need to utilize some level of social media advertising.
    No one anticipated just how popular social networking would be become. Once viewed with trepidation, small businesses wondered whether social media would ever be something they would incorporate into their marketing strategy. Now social networking has changed the way B2B businesses interact with prospective clients and partners and how they market their brand.Social media has become a necessity for every business because with the right strategy, it has the power to positively impact the bottom line.

    3. Can social media play any part in the planning life cycle of strategic management?
    Truly social media play important role in the planning life cycle of strategic management .Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded managers, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed.
    Technology is changing the behaviors, activity levels, and expectations of customers. Successful businesses will adapt, incorporating social media into their business processes. As the 2012 Social Business Study shows, the most important consideration in using social media is that it is employed strategically, integrated with multiple business processes, and managed in a way that enables businesses to glean insights and act on them appropriately.
    In order to keep up with the changing needs of today’s technology-empowered customers, companies will have to adopt a more strategic approach. Companies who are able to do so quickly will have a significant advantage in leveraging social tools and methodologies to create better experiences for customers and prospects. And this ability to consistently provide better experiences throughout all phases of the customer lifecycle should lead to more meaningful interactions, and longer, more profitable relationships.
    Businesses with a strategic approach to social media have a competitive edge. They’re tapping into customer information available in social networks, engaging with customers more quickly and robustly than their competitors, building business models that are flexible to accommodate and embrace customer change in near-real time, and leveraging cloud services and automation to give them more time to focus on customer communications.
    The data is clear: businesses achieve greater results and satisfaction when they take a more comprehensive approach to social media. Rather than using social media as a single-point solution, they incorporate it into many aspects of their business: using it as a resource for data, a tool for relationship building and sales, and as a feedback loop for product improvements. A more comprehensive approach to social media allows businesses to combine what is effective with their traditional processes and what is effective with social media to create better processes to satisfy the customer.
    The most common area for businesses to integrate social tools – whether they use them informally or strategically – is still marketing. But more businesses than ever before are integrating social into their sales and service, product development, and human resources areas. Companies that embrace social media strategically are far more likely to use social media beyond the marketing department. These “strategic users” of social are able to get more use and satisfaction out of social media, and spread its value across different departments.
    Strategic Social Media Use Requires Integration and Automation
    To get the most value out of social media, companies need to incorporate it into their core business processes and tie it into modern automation tools, such as CRM systems and customer support applications. But what does this really mean?In the context of the 2012 Social Business Study, it means that social media tools and the use of data generated via those tools are strategically leveraged to improve business processes. For example, for product development social media is a tool to listen to customer ideas and feedback, and actually collaborate with social groups to test products and services. For sales, it’s a way to identify leads andlearn about customers. And for customer support, it’s about responding to customers on social media and creating social advocates.
    The only way to truly scale social media across your whole organization is to integrate it into your existing business processes. And the only way to do this cost-effectively is to leverage automation tools to connect social media at a higher level so that multiple areas of a business have access to the social listening and engagement. For example, your sales, CRM, marketing, customer support, and product development systems should all use social media and they should all tie together.
    Organizations more strategic in their approach to social media are almost twice as likely to have already integrated social media into their customer support processes. And as the percentage of service inquiries coming from social channels increases, companies who integrate social channels into traditional support process should stand a better chance to meet the growing expectations they are faced with. That is, customer interactions that are mobile, real time and often more frequent, through multiple channels. However, the customer’s philosophy about customer service more or less remains the same: that ideally a company will respond in a timely manner and should help solve customers’ problems promptly. For businesses to continue to deliver the level of product/service that customers expect, it is critical that they are where their customers are (in social networks, on mobile devices).
    Companies finding greater success in strategically incorporating social are expanding to use social media in new ways. Recruiting is one great example of this. 2012 saw a 40% increase from 2011 (21% vs. 15%) in companies applying social to recruiting new employees. In fact, small businesses with a strategic approach to social were three times as likely to be very satisfied using it to find new employees as those with an informal approach (18% vs. 5%).Social media can be a very effective tool for recruiting. For example, listening for brand mentions from people that have graduated with their MBA, or are looking forward to graduating with their MBA, is a way to see inside conversations that may be relevant to your hiring efforts – especially if they are saying that they are looking for a job

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  25. Assignment 3 – Social Media for Strategic Management.
    İsmail TUNCAY 20167949
    1. In general, it is acceptable that social media are at the center of all marketing and communication activities of an organization. But we have to know other means of marketing and communication tools. Also an organization has many other components besides the marketing and communication activities.
    Social media has been studied as a new means of communication for the businesses. Use of social media and the interaction with customers had analyzed by the studies.
    Social media create a new environment in which companies can interact directly with their stakeholders and customers. These interactions can contribute to building of the intangible assets of companies. Reputation helps to create networks of supporters/followers which transfer to third party endorsement. If a firm achieves to get benefit of this environment, it can easily control its customers and market share. Also feed backs from customers helps for designing new products or services, manufacturing methods and marketing issues.
    2. It is hard to say that will not. But even modern or traditional, big or small, any company has to take the advantage of social media channels for its purpose. The company has to be on social media channels when a potential customer looking for. Otherwise its competitors, who keep the best cornerstones, will get the all for their own.
    Being in social channels is not enough. Company has to find the best way to keep in touch with its customers and/or followers by using correct channel, correct timing, correct theme and correct technical way. It will be an advantage have an application or integrated to an application.
    It is not about known in the social media for marketing, it is about using social media for company’s all inner and outer activities include two way interaction ability.
    3. If we are talking about the planning of a product’s life cycle, social media surely affects the process. Company can affect the length of the periods and maximize the benefit for each period by using the social media.
    The market undergoes increasing fragmentation until some firm introduces a powerful new attribute that consolidates the market into fewer segments. Because competitors copy the new attributes, the market demand for the present product will begin to decline. So a company must plan successive strategies appropriate to each stage in the product’s life cycle.

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  26. Strategic Management Assignment 3.
    1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organization?
    Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media consists of websites and applications that enable users to create and share content or to participate in social networking. Consumers can share their experiences with products and services through social media like Facebook, Twitter, and Instagram. Social media is at the center of communication as smart companies find ways to leverage these conversations to engage current and potential customers and other stakeholders.
    This paper support the assertion which states that social media are now at the center of all marketing and communication activities of an organization. Social media has been studied as a new means of communication for the businesses. Social media provides a mechanism for forms to not just find customers, but also allow customers to find firms. International businesses use social media for marketing, human resources and communications. Social are a part of internal communications toolkit and can transform employee communication. Twitter offers an additional tool to social actors to communicate and create networks.
    Social media engages customers, industry influencers and thought pundits in cost-effective ways that benefit both the firm and stakeholders. The largest contribution of social media is the information from big data on customer needs and wants as well as on the processes underlying customer decisions. In marketing the concept of social can be practically applied very effectively to areas of strategy and internal learning, and product development. Social media provide an opportunity to use word of mouth marketing as the spread of viral messages is instant.
    Moreover, social media can increase the conversations a company has for example with customers about products, with industry influencers about future trends, with suppliers about logistics, with employees about strategic directions and new innovations and simultaneously decrease the costs associated with having these conversations.
    Social networks have traditionally been thought of as a place to hang out with friends and to be social but their power may come from the influence “social” conversations exert on opinions, views and outcomes. However, as the variety of conversation topics ranges between the distinctly personal to business and professional, these networks become ideal conduits for companies to informally connect to their stakeholders and prospective customers.
    In addition to this, companies like Google analytics, Kred.com, Klout.com, sproutsocial.com. Adobe Social Analytics, as well as others exist to inform users what the traffic is on a website, and deliver demographic information on the site users which can be used for marketing segmentation. Dashboard programs can help a firm’s communication department to monitor what is being said on numerous web forums, blogs, tweets, Facebook pages, as well as news outlets.
    Meanwhile, Red Bull is using social media to capture the imagination of its consumers by encouraging their consumers to submit pictures of themselves doing day-to-day activities while using their product as a way to showcase their brand identity.
    In marketing information sent out by firms, even when it is limited to their products and services influences their image and people’s perception of their values. Ford Motor Company has created ‘Ford Social” for the purpose of involving consumers into the strategic discussion by providing links to new articles and internal documents, while encouraging customers to send in stories, share ideas through email, blogs, or Twitter feeds in one central location. Ford has been reaching out to the public to change the perception that their cars are of lower quality, particularly compared with imports.

    2. Is it possible for a modern company to survive without using social media?
    A company cannot survive without using social media. Technological advancement gives a competitive edge to the companies which embrace the marketing sites and communication channels facilitated by the introduction of internet in the business industry. Internet incorporates some of the advantages of using traditional ways of interacting with customers. In the age of social media, both established and new, products and services are subject to the online-word-of-mouth” which can be executed with relative ease (as simple as a quick comment in a social forum, or pressing the like button on a website).
    Social media can work in multiple times to forge interaction, commitment, and relationships between the firm and current as well as potential customers, employees, community neighbors, shareholders and stakeholders- broadly defined as any person who could potentially affect the business or be affected by the firm.
    Through social media it is possible to instantly implement tactical shifts through the use of the company’s Facebook page, newsfeed and Twitter chatter. Social media allowed for the issues to be managed in real time and with the same tools that the customers (crowds) were using. Any form can monitor the reactions of consumers to a product introduction or a change in direction and make a course correction to remove the problem that the public has perceived before negative comments create a more long-term impression.
    Social media can also help the company incorporate fun into the discussion. While news flashes are often sent via Twitter with broader coverage to follow, a social media conversation can also incorporate flash coupons or the creation of a flash mob to inspire excitement and a unique experience with current and potential customers. Social buzz can be used as a measure to inform the company how well the event has worked by tracking the public response.
    Social media can be used to create excitement, provide information and engage consumers. Ideas and feelings that resonate with portions of the population will be picked up and re-tweeted or shared, spreading the information further and faster than previous forms of word –of-mouth. A company needs to be part of the conversation in order to remain relevant in an ever-expanding dynamic marketplace. In the end, social media should allow a company to understand their consumer’s life and needs in any situation and frame of mind.
    Social media and the big data it generates can help companies identify their potential markets based on needs and actions rather than on assumptions inherent in traditional demographic segmentation. Conversations on social media can provide a firm with a golden opportunity to listen and respond to the consumer to create customization possibilities for products in terms of color choices, size choices, as well as features and benefits offered based on the outcomes from the engaged conversations of the previous section. Some of the these tweaks to the product line can be instant
    The well-done collection and storage of that incredible amount of data creates both an incredible opportunity for seeing trends before competitors. Social media creates tremendous opportunities as well as challenges. Smart firms grow with them and as a result build capabilities that are conducive to the new way of doing business, while traditional firms continue to try to out-compete the social side, hoping it will go away. But in this age of social technologies and the social economy, social media must be embraced by every company for survival.

    3. Can social media play any part in the planning life cycle of strategic management?
    Social media plays a significant role in the planning life cycle of strategic management. Social, however, need not be about media or marketing- it can and should be about the entire value chain, such as procurement, logistics and delivery. Strategic decisions have always been as the purview of the executives, but ideas, particularly innovative ones, can come from anywhere in the organization and smart firms create mechanisms to take advantages of that. One of the drivers of engagement is sustainability and there is a need for corporate social responsibility integration into social media strategic management. This management is crucial in the understanding of customers and gives communicational and business insights.
    Planning life cycle of strategic management is a continual process for improving organizational performance by developing strategies to produce results. The following steps are critical in strategic planning namely prepare, plan, implement, review/revise.
    At the first stage social media provide useful information for preparing marketing strategies by using available feedback from customers. It is a strategy of every organization to meet its goals and objectives by reviewing vision and mission statement in relation to its performance.
    Social media plays an important role in planning especially in crisis situation, organization used social media channels to update its customers and stakeholders about the development of the situation
    Implementation is another stage of strategic management in communication or marketing, managing the implementation of the plan, supervising the actual work and monitoring and reporting progress of a plan. Social media creates awareness, Twitter is mainly used for corporate responsibility management which is one of the strategy management of an organization. Facebook and You Tube are considered more in terms of a marketing channel to push corporate advertising and build brand awareness. Marketing is a strategic management process which requires planning and social media assists organization by showing trends of purchasing behaviour of customers.
    Human resources strategies of attracting competitive employees from the labour market. Most companies use social media to support human resources activities, that is, talent acquisition. It also communicates via social media with its employees which makes social media a channel for internal communication.
    The last stage is review or revise- this stage starts the cycle over again, allowing the plan to be continuously updated. Social media allows organization to conduct assessments of its performance by gathering and analyzing information. Social media helps organization to analyse the performance of competitors to enhance competitive edge. On an ongoing basis the organization should convene the planning group to review performance and reassess goals, outcomes, strategies and action steps and to make recommendations for changes and revise the plan. The impact of social media activities can be measured by the following elements: network composition, interaction level and sentiment in the posts. Social media is used more in terms of community and brand awareness building than in terms of a direct sales channel which would be measured by sales leads.

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  27. Caelleen Sapita
    20158012
    Business Administration
    Assignment 3

    1.Do you agree that the social media are now at the center of all marketing and
    communication activities of an organization?
    I strongly agree with the view that social media are now at the center of all marketing and communication activities of an organization. This is due to the fact that social media present great marketing opportunities for businesses of all sizes as it can be used for things like promoting the name of your brand and business, tell customers about your goods and services, find out what customers think of your business, attract new customers and build stronger relationships with existing customers. Social media is also an increasingly important tactic in a companies’ marketing strategy that is why its now at the center of all marketing activities.
    2. Is it possible for a modern company to survive without using social media?
    Social media has become a necessity for every business nowadays thus it is not possible for a company to survive without using it. The following points prove that a company cannot survive without using social media.
    (a)Valuable feedback & crisis control – No business can survive without customer and client feedback. Social media is a dialogue where people with similar interests can interact and share things they like and dislike. Consumers don’t limit their online expressions and opinions to those businesses with a Facebook page or a Twitter account and they can be able to share their experiences and opinions about your business. Social media is the best way to find out what your customers are saying about your brand and this leads to the survival of a business.
    (b)Boosting brand awareness and conversions – Interacting on social media platforms can significantly increase your brand visibility. Social media will bring you fans, friends and followers who are interested in your business and offerings. These can be turned into customer engagement and that will lead to increased sales.
    (c)Social media marketing is relatively simpler than traditional marketing techniques – This is because traditional methods are so much time consuming that you need to outsource them while several small businesses take care of social media marketing themselves at a small scale.
    (d)If your business is present online and has attractive website and social media pages, customers are more likely to choose you over competitors who lack online presence. This is because people believe that if a business is active on social media, it will have better quality goods and after-sales services
    (e)The audience that can be reached through social media could be entirely impossible if we use traditional print and manual marketing methods. Also, social media marketing is comparatively cheaper with a high possibility of positive results.
    3. Can social media play any part in the planning life cycle of strategic management?
    Social media can play a large part in the planning life cycle of strategic management because nowadays social media is used by a number of organizations to monitor the needs of market and the feedbacks of costumers so that they can meet the needs of their customers and they can also improve their product or service. Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes. Therefore due to social media, an organization can get to know its competitor’s strengths, weaknesses, goals and objectives and this information can be used to come up with ideas which can help them to gain a competitive advantage over rivals.

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  28. Name:Rovshan Mammadov
    Student number: 20166213
    Banking and Finance
    Q1. Do you agree that social media do you agree that social media are now at the center of all marketing and communication activities of an organization?
    I totally agree that social media plays a crucial role in the field of marketing and communication activities at any organization. Nowadays, all the companies and organizations count on social media to get their products and services to the costumers and consumers very rapidly and it costs a little money compare to the other sorts of advertisements and channels. For instance, I, myself receive almost every day an advertise message from various companies and organizations trying to make their products and services known to the customers.

    Q2. Is it possible for a modern company to survive without using social media?
    As far as I see, surviving without social media would be one of the hard tasks to achieve at this age of technology and social media because nowadays social media has replaced all the other types of Media and everybody has one or more channel of social media such as WHATS UPP, VIBER, and Facebook…ECT. So, whenever somebody has free time, he/she spends on social media, that is why nowadays the companies and organizations spend a lot of money to get more and more viewer to their business pages.

    Q3. Can social media play any part in the planning life cycle of strategic management?
    To my mind, I strongly agree that social media can play a large part in the planning life cycle of strategic management as social media is used nowadays by numerous organizations and companies to monitor the needs of market and the feedbacks of costumers and consumers in order that they can meet the needs of their customers. Furthermore, they receive plenty of suggestions and recommendations from their customers to improve products and services, as a result of that they get a better strategic management.

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  29. NAME: TAFADZWA NYANYIWA
    PROGRAM: MBA
    STUDENT NUMBER:20168652

    QUESTION 1
    Do you agree that the social media are now at the center of all marketing and
    communication activities of an organization?
    Social media can be defined as a two-way form of communication that allows users to interact with the information being transmitted. It involves a wide variety of online content, from social networking sites like Facebook,LinkedIn,twitter,Instagram,only to mention a few.On the other hand,marketing can be defined as the activity for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
    To a greater extend it can be agreed that social media are now at the center of all marketing and activities of an organization as most companies have now moved to electronic marketing through the internet, thus giving the company a competitive advantage as it obtains a large market share through meeting and satisfying the needs for online shoppers.
    Social media marketing have replaced traditional advertising. Research indicates that television commercials that incorporate effective. This is because more than half of the population use social media and by integrating it into traditional advertising, the company’s brand can resonate more with the millions of people who use social media daily, hence increased revenue, market share and enabling the firm to gain a competitive advantage.

    In addition, research shows that, about 68% on consumers check out a company’s social media presence before buying online. If the brand has a small presence on social media, potential customers may be turned off. As consumers are getting smarter and doing more research before purchasing, it is important for the brand to have a sound presence throughout the web, thus evident enough that social media are now at the center of all marketing and activities of an organization.

    Question 2
    Is it possible for a modern company to survive without using social media?

    According to research, we are living in the knowledge/technological era, where most things are internet based. For instance Younger audiences are spending more time online, thus they search online for any products they wish to purchase. In this case it is evident enough that ,YES, a firm can survive without social media, however it will be less competitive and people will not be aware of it, and the chances of growth are very slim as definitely such firms have a low market share.

    The effects of not using social media marketing in any organization includes;
    • Missing out on potential customers- We’re in an age where every company should have a strong Facebook page and/or Twitter account with an active follower base. Being present on Facebook and Twitter gives people the opportunity to see what the general public thinks and shows potential customers that the company is accessible. However if the company is missing a social media presence, potential customers may choose the competitor.
    • Letting competitors take advantage-In this case, it’s easy for another company to stake out accounts for the firm’s identities on various social media sites, making it much tougher for the company to protect its brand.

    Question 3

    Can social media play any part in the planning life cycle of strategic management?
    To a greater extend one can say that social media play an important role in the planning life cycle of strategic management as it results in the transformation of communication within the customers and how they interact with the brand is key to getting the maximum benefit.

    In addition social media results in improved customer satisfaction. Social media is a networking and communication platform. Creating a voice for the company through these platforms is important in humanizing the company. Customers appreciate knowing that when they post comments on the company’s pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that the company is attentive to its visitors’ needs and aim to provide the best experience. Hence resulting in increased market share, consumer loyalty, competitive advantage only to mention a few.

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  30. Chido Ndoro 20155614
    MIB

    ASSIGNMENT 3

    1. Do you agree that the social media are now at the center of marketing and communication activities of an organization?
    Yes. Marketing and communication activities are of paramount importance in an organization because it helps in making the products and services to be known by end users, so a good choice of media would be desirable. In this era this information is spread through the use of social media. Social media helps the organization and its consumers to interact and share the knowledge about their products and services. Many organizations are now advertising, targeting more consumers through the use of social media networks such as Youtube, Instagram, Facebook, Google+, Twitter, various blogs, LinkedIn, Tumbler only to name a few. This is so because many people are now spending more time on social network platforms than on radio, television and newspapers. These platforms permit the organization to make a follow-up on any developments and advertising campaigns. Organizations have allowed end users to enquire, rate and review services and products on these platforms. This in turn has helped them to work on that which the end users are not interested in and enhance quality on what they need. Recruiting online also helps the organization to consider potential candidates from a wide spectrum all over the world.
    Communication activities help with the knowledge of competition in the industry. For instance, a consumer may compare the product to a competitor’s which may raise an alert to the organization. Social media helps to highlight brand awareness of the organization to stakeholders and public to increase the number of new consumers. Organizations take advantage of conversations between consumers on their buying behaviors. This has then allowed organizations to support these buying behaviors on their own websites so as to attract customers. Social media marketing if done well can increase customer loyalty. Consumers if they receive good customer care they can easily refer the brand to others. Every post that is put on a platform acts as a chance for end users to convert. It gives access and interaction with new, potential and old consumers. When a blog, video, comment or image is shared, this causes people to react and a lead to visit the site and thus a conversion. If there is positive interaction it then increases the likelihood of an eventual conversion.

    2. Is it possible for a modern company to survive without using social media?
    In this era it is not possible for a modern company to survive without using social media because it has played a major role in increasing awareness of the brand to a larger group of end users that is both old and potential ones. Customers can easily locate and connect with the company. When branding has been done in the correct way, it automatically communicates with the customer on its own and increase customer loyalty. Good relationships with customers can be created on these platforms. Latest news on the company’s and competitors’ new products and services is transmitted faster on social media. Social media produces vast amount of data about end users in real time. There is a lot of information about customers and how they feel about your brand. A company can collect appropriate customer data and use that information to make better business decisions.
    Overall costs of a company can be lowered since putting adverts and distributing information on these platforms is very cheap and it directs you to the right audience without putting too much effort. For example, on a Facebook advert, location, demographics, interests, behaviors, and connections can be targeted. Performance of adverts can be tracked and measured in real time. It raises sales and customer retention through interaction and providing customer service on time. Companies that deliver quick responses and are always available to customers usually win more clients. Social media also helps to raise the company’s search ranking. Companies are now able to share important information about the business through these platforms. These social platforms have tools that enable the company to target specific countries and to search for conversations relevant to its brand.

    3. Can social media play any part in the planning life cycle of strategic management?
    The social media plays a major role in strategic management planning to a greater extent in the sense that it monitors most important information about competitors which then permits ideas of strategic business decisions to be made. These decisions can help in offering improved products and services. If done well, this strategy can help the company to gain a competitive advantage. With no structured approach to communication and measurement, the company may risk wasting resource on social media activities which are not well organised while competitors will be working smarter at engaging customers based around clear goals, objectives and targets so performance is being measured, rather than results reported.
    Management should map their plans according to latest trends on social media. For example, planning to recruit online may enable the company to uncover new talent and appreciate their workforce. It helps a company to focus on more relevant social sites to connect with existing and new customers. Social media can help the company to manage viewers’ data for custom audience targeting and gives ideas on making adverts. Companies may be well equipped on how pages are run. During the planning the company can now make better purchasing decisions basing on customers’ feedbacks and recommendations. Managers with a good strategy develop a framework through which to plan, prioritize, execute measure and optimize. This clear strategy gives better results since social media activity has direction that will change as management learns from real data. A good strategy helps to decide on how to connect with customer tactically thus strategic thinking is needed. Social needs should be well aligned with the other communication channels so that its role can be well defined and understood.

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  31. Mohammed Bayer
    20168900
    1.Do you agree that the social media are now at the center of all marketing and communication activities of an organization?
    I agree with notion that social media are now at the center of all marketing and communication actions of an business. I say so because promotions and advertising are mostly done on social media in most organisations currently. In this age of the empowered customer, a measured and planned approach to social media helps companies to be aware of what’s important to their customers. Companies that embrace social media as a central part of their strategy quickly realize social media is not about pushing out promotional materials to their audience. It’s about having co-operative interactions with customers, potential customers and even employees – allowing these companies to gain valuable perceptions, solidify long-lasting relationships and encourage customer promoters.
    Organizations interact with their stakeholders in the market, by promoting their goods or services to them through social media. Members of the public interact with an organization using the social media. This is a significant process where businesses use to gain success and knowledge on their brand. The target audience is mostly reached through platforms like Facebook, webchat, twitter, blogs, and instragram. Marketing communication’s goal is to persuade their target audience to change their attitudes and behaviour towards the organization so communication is made easier by the use of the social media. Listening and responding to any questions to the organization can go a long way in the driving success of the organization. Successful marketing requires that a message can persuade any target audience thus organizations are using the social media to reach their potential clients. With the development of Internet, email and online shopping the organization has no need to meet face to face with the people in order to promote their brands or services.
    Businesses with a strategic approach to social media have a competitive advantage. They are getting into customer information available in social networks, interacting with customers more quickly and strongly than their competitors, constructing business models that are flexible to accommodate and embrace customer change in near-real time, to give them more time to focus on customer communications.
    2
    It is hard to say that will not. But even modern or traditional, big or small, any company has to take the advantage of social media channels for its purpose. The company has to be on social media channels when a potential customer looking for. Otherwise its competitors, who keep the best cornerstones, will get the all for their own.
    Being in social channels is not enough. Company has to find the best way to keep in touch with its customers and/or followers by using correct channel, correct timing, correct theme and correct technical way. It will be an advantage have an application or integrated to an application.
    It is not about known in the social media for marketing, it is about using social media for company’s all inner and outer activities include two way interaction ability.
    3
    Can social media play any part in the planning life cycle of strategic management?
    To a greater extend one can say that social media play an important role in the planning life cycle of strategic management as it results in the transformation of communication within the customers and how they interact with the brand is key to getting the maximum benefit.
    In addition social media results in improved customer satisfaction. Social media is a networking and communication platform. Creating a voice for the company through these platforms is important in humanizing the company. Customers appreciate knowing that when they post comments on the company’s pages, they will receive a personalized response rather than an automated message. Being able to acknowledge each comment shows that the company is attentive to its visitors’ needs and aim to provide the best experience. Hence resulting in increased market share, consumer loyalty, competitive advantage only to mention a few.

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  32. ASSIGNMENT : 3
    STUDENT NUMBER: 20166738
    ELMOUJAHED WIFAK
    MBA

    Social Media is becoming very important for marketing executives to send our their communications. International companies such as Adidas see mass media, such as television, as irrelevant to their marketing compagny
    So how important is social media in terms of strategic management?
    1. The world around us is constantly involving, the world has gone digital so as marketing. Marketing is about finding the right customer, in the right place at the right time and the Internet through social media channels makes it possible.
    As the social media websites are booming, they are also providing the businesses with opportunities for creating a great web presence. The social media strategy might differ from business to business, however, one can be sure of acquiring great returns through these influential platforms. It is true that there is a connection between social media optimization and the ROI of your business.
    Good social media care helps in terms of increasing the customer loyalty and thereby the brand presence of the business. The social media websites facilitate ease and familiarity of communication; this provides a business with endless opportunities of getting in touch with the potential prospects.
    2. The social media websites are open platforms where your customers can also voice their opinions about the products/services they are using because this is a convenient and less time-consuming way for them. One of the key factors of a social media marketing plan is knowing and understanding the nature of your business. A large business corporation will have needs and attributes that will require a very different approach to social media as compared to a small or medium size business. Considering the nature of your business is also important.
    If you have a large business organization, then focus on utilizing the social media platform for connecting with a large audience for getting national exposure for your brand and products/services offered. In case you own a small, local business; use the social media platforms for creating a dedicated and loyal customer base by adding a personal touch that only a local business can provide.
    If you have a B2B business than the social media platforms can be utilized for networking with the other potential businesses that might be interested in doing business with you. This will help you in increasing the visibility in the commercial marketplace. It is also crucial to know what type of audience you are targeting; this will help you in terms of utilizing the resources provided by the social media websites in the best possible way.
    For instance, if you are into selling accessories online meant for youngsters; then you might want to join some college group online for featuring products and discounts. Or you can create a page that contains all the necessary information and the link to this page can be added to the respective groups. It is important to understand your business and create a social media presence in accordance with the target market and the niche your product or services is related to. When it comes to the social media platforms, it is important to be creative! There are so many users posting content on the social media websites, amongst them; your headlines must grab the attention of the people. It takes some time and effort for establishing a good social media presence; however, the returns you get are worth it.
    3. Companies use tools provided by social media platforms for analytics (and external providers) for brand monitoring on the social media. Companies use the channels to monitor the trends and brand sentiment. It develops channel-specific applications, for example, a game for Facebook. Communication on the social media is adapted to the channels in terms of both content and language. The company replies to all posts and criticisms on the social media. It has a policy of never deleting the content as it could be considered as censorship.
    Social media are considered as strategic for the communications strategy of the company. The social media team is led by a Community Manager and composed by ad hoc experts from other business units. However, the process is not yet formalized. The reporting line to the senior management of the company also shows a high strategic consideration of social media within the company. Social media can be effectively used to support business operations events in the case of smaller players. The strategy and network composition drive the success of these activities.
    First, the approach of using Social media platforms was to secure the presence of the company in the social sphere, create a So-called social media footprint. Then, social media became a part of the marketing Strategies. Furthermore, the company defined three areas where it sees potential and Opportunities: communications/brand awareness, recruitment, and sales. The Integration of the sales in the social media processes builds the strategic level of social media management. The focus is more directed toward ROI and business returns from these activities. Growing maturity required also formalization of the processes and construction of a separate team. This team will be dedicated solely to social media management. It perceives a need for constant innovation of the channels as they are constantly evolving.
    It is important to add that the study suggests an additional driver which can be even more crucial for social media strategies. It is the attitude of the senior management toward social media. All of the analyzed companies benefit from the positive attitude of senior management toward the learning of social media and their
    management. The strategic approach is shaped by the senior management’s vision of the enterprise.

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  33. REGINA CHIMANGA 20169111 MBA
    1. DO YOU AGREE THAT SOCIAL MEDIA IS THE CENTER OF MARKETING AND COMMUNICATION ACTIVITIES IN AN ORGANIZATION?

    Social media provides distinct advantages that have typically been associated with marketing, but other functions like communication activities can also benefit from a foray into the social media. It gives both firms and customers a platform where they can both easily find each other which makes marketing and communication more manageable for the organization because it is less costly and time-consuming.

    Firms with the aid of social media are able to engage customers in ways that both encourage loyalty and encourage expectations. The firm constantly knows what its customers want or expect therefore it strives to meet those expectations to let customers stay loyal. Current and potential customers can interact and share experiences of working with the particular firm. Potential employees are also able to get an idea of the firm before joining it because most on the information is available on social media.

    The two-way conversation is converted into actionable intelligence. This information helps firms change what is currently being seen into future desires by dealing with current problems. Firms use the first-hand information they get, which is what customers or consumers think about their products and they use the information to improve their products.

    Social media also creates strategic value. It can be used throughout an organization in systematic ways to generate solutions for current problems as well as to strategically develop the next generation of ideas. For example there can be a virtual room where all employees give comments, views or contributions on up-coming products or organizational matters.

    Customers are all on social media platforms, everyone can now have easy access using mobile phones as the primary source of information. Therefore one can safely say that social media is now the center of all marketing and communication activities of an organization.

    2. IS IT POSSIBLE FOR A MODERN COMPANY TO SURVIVE WITHOUT USING SOCIAL MEDIA?

    It’s almost impossible to survive for a modern company without using social media. Most if not all customers use some form of social media so the best place to market a product is via social media, most consumers spend most of their time on the internet therefor this is where a firm is likely to reach a large group of people. For example in China most people use the internet due to the availability of phones which is the primary device to access the internet.

    Firms need to get quick feedback about their products. Social media provides the platform to easily get this information, because that is where most customers turn to express their feelings or emotions. Therefore this creates a loyalty and trust if people are heard and responded to quickly but without the use of social media this cannot be achieved. Social media gives a company a voice.

    You need to communicate, interact and share as a company and social media makes it all possible at the same time. Its platforms increase your brand visibility, you get fans, friends, followers who all can be turned into customers.

    It is also hard to survive as a modern company because most if not all competing firms are using social media and getting more famous and improving their businesses. There is now a transition from traditional ways of doing things to internet based methods, therefore, you need to keep up with the current trends.

    Word of mouth sure is the best form of advertisement, but without product awareness your business is not made sure to survive.

    3. CAN SOCIAL MEDIA PLAY ANY PART IN THE PLANNING LIE CYCLE OF STRATEGIC MANAGEMENT?
    When evaluating strategies, expectations and assumptions should be questioned, objectives and values should be reviewed, creativity in generating alternatives is stimulated. Social media plays a very important part because evaluation needs to be a continuous process dealt with patience but prompt corrective actions are necessary.
    Social Media allows a company to have collaborative interactions with customers, prospects and employees too. Allowing the company to gain valuable insights, solidify long-lasting relationships and cultivate customer advocates.
    Firms have an opportunity to tap into customer information available in social networks, engaging with customers faster than competitors and they are also able to build business models that are flexible to accommodate and embrace customer change in near real-time.
    Social media plays the role of resource data, a tool for relationship building and sales, and as a feedback loop for improvements on products. It can also allow a business to combine the effective part of their traditional process and the effective part of social media which gives them the ability to serve their customers in the best way they can.

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  34. Raja El-Majzoub, 20168944,MBA
    1. Do you agree that the social media are now at the center of all marketing and
    communication activities of an organization ?
    We are on the age of smart communication. Most users of social media think it is just built for fun as communicate and adding pictures, status, making comments , like, open video call etc..
    They missed how to gain money from social media? How to build a business , and promote it ?
    The social media are now the center of all marketing and communication activities of an organization.
    You can promote in a seconds and it will be available for all users in all around the world .
    You can see the creativity and ideas of other organizations . It will be a benefit to compete and be strong as much as creative you are.
    You can build a group between the managers of one organization and have a lot of branches in other states to be update with technology and systems.
    It is easy , every one can see it and share it , cheap to make it public and easy to reach.

    1. Marketplace – allows members to post, read and respond to classified ads.
    2. Groups – allows members who have common interests to find each other and interact.
    3. Event – allows members to publicize an event, invite guests and track who plans to attend.
    4. Pages – allows members to create and promote a public page built around a specific topic.
    5. presence technology – allows members to see which contacts are online and chat.
    Examples that show the strongest of social media.
    Face book has also been involved with organizations and their brand campaigns. In April 2011, Face book launched a new portal for marketers and creative agencies to help them develop brand promotions on Face book . Hardly any organization now doesn’t have a Face book account; it has been recognized as both a social and business front for individuals and their businesses which is one of its unique features, it is also recognized as a portal for political access .

    Twitter: It was created by Dorsey, Williams, Stone and Glass and was launched in March 2006 . It is an online social networking and micro blogging service that enables users to send and read short 140-character text messages, called “tweets” where registered users can read and post tweets, but unregistered users can only read them. Its mission is ‘To give everyone the power to create and share ideas and information instantly, without barriers’. It was ranked among the ten most visited website and as of June 2014 has over 500 million users with 271 million monthly active users 500 million Tweets are sent per day 77% of accounts are outside the U.S and supports 35 plus languages according to Twitter’s home page.
    2. Is it possible for a modern company to survive without using social media?

    It is impossible for a modern companies to survive without using social media.
    The Question here is , Why Businesses Can’t Survive Without Social Media?

    Today, it’s hard to imagine business without the Internet. So why aren’t more businesses on board? For starters, there’s an ever increasing number of social networks out there; the options are changing all the time and it can seem overwhelming. What networks do I use? How do I start? What’s worth my time? On top of that, there’s still a real reluctance on the part of senior management to dedicate resources to social media, partly because results can be hard to measure compared to old-school media like web, print , and broadcast. I’d argue, however, that both of those issues are eminently solvable. Social media education and onboarding programs have come of age — strategy and structure is out there, oftentimes free, for those looking to design a social media plan. Meanwhile, improved web tools can now track and quantify social media efforts, validating results in dollars-and-cents terms. The argument so often cited by executives — that social media is too new, too fluid and too “soft” and unquantifiable to merit serious consideration — no longer holds water.
    Around 2 billion people — more than a quarter of the planet — are now on social media. Investing in a social strategy now is the single best way to future-proof your business for the years ahead. Technological change is always jarring. But wishing it away — or ignoring it altogether — inevitably backfires. Just imagine if you had taken that Newsweek article to heart and written off the Internet all those years ago. What would your business look like today? More to the point, would you even have one?
    3.Can social media play any part in the planning life cycle of strategic management?

    social media: websites and applications that enable users to create and share content or to participate in social networking.
    planning life cycle: The systems development life cycle (SDLC), also referred to as the application development life-cycle, is a term used in systems engineering, information systems and software engineering to describe a process for planning, creating, testing, and deploying an information system.
    Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization competes.
    Strategic management now a day very related to network . Social network is playing I big role in everything , without internet a lot of huge companies will fail and close, so social media play an important part in the planning life cycle , development , creativity and inattentiveness . when it comes to strategic management directly come to our mind planning and strategy , to make it easier and cheaper we need to return back to social media to see the news because now technology is in hurry and if we are not up-to-date , no one will know us !

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  35. pelan ghaffoori
    marketing
    20168719
    1- yes Social networking sites the global revolution is the latest in the world. It is considered the world’s gateway to the outside world and is the most widely traded among people in the last since the beginning of the twentieth century.
    Examples of social media include social news sites such as BBC, etc. These sites allow users to interact with one another by sharing content and voting on its quality, which determines the articles that rise to the top of the site. Social video sites like YouTube allow users to share video content and interact through video comments.
    As we see the increasing use of social sites, this has led to the emergence of so-called e-marketing through social networks.
    Before the advent of new media technologies, traditional media used to be the dominant vehicle for corporate communication. However, ever since the proliferation of new media technologies, social media’s technical capabilities have „democratized‟ communication by placing publishing in the hands of ordinary people, thereby making it possible for anyone across space and time to distribute information, interact and share opinions.

    2- No it is definitely impossible since the world is now one global village so in order to withstand competition, the use of social media is an important technique since it breaks the distance barrier. To be able to effectively attract customers which will improve the market share of a company, the company should use social media. For example a company in Iraq can withstand competition and be able to survive local competition as it can market its products internationally via social media so it will no longer be limited to its location only since international customers in countries like Syria can find the products on the social media since information spreads fast via the social media platforms

    3- to a greater extent social media plays a great part in the planning life cycle of strategic management for instance, aspects such as brand loyalty. Social media marketing results in improved decision making process. This is due to the fact that social media provide forums like Facebook, Whats App and LinkedIn where anyone throughout the organization can provide input on issues ranging from possible future directions to specific products.
    According to Greffe and Sonnac, 2008, the social media are part of overall communicational efforts of companies. It can create communication with your customers and show the interaction with your brand, so the company will get the maximum benefit. This means that feedback from customers helps to build the better strategic management to improve the products & services.
    It creates communication with your customers and show the relations with your brand, so the company will get the maximum assistance. This means that feedback from customers help to figure out the better strategic management to improve the products and services

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  36. Name: Nigar Ismayilova

    Student number: 20166316

    Department: MBA

    Q1. Do you agree that the social media are now at the center of all marketing and communication activities of an organization?

    Yes, I agree the social media are now at the center of all marketing. Because the Social media has been studied as a new means of communication for the businesses. These studies included the analyses of the use of social media and the interaction with customers/consumers.
    A social network is a tool by which you can reach the consumer, involve clients.Moreover, it can help you change your business from within. Social media can increase the conversations a company has with customers about products, industry influencers about future trends, suppliers about logistics, employees about strategic directions and new innovations and simultaneously decrease the costs associated with having the conversations.

    *** “For a generation of customers who are accustomed to finding products and services using search engines, the company’s brand is not what it says about itself, but what Google says about it. We are the new creators of tastes. A living word now is a public discussion in the form of comments on blogs and consumer surveys, carefully checked and measured.”

    As part of an expanded strategy of involving clients in interaction with the organization, social networks can become an effective and economical tool for marketing, sales, service, information retrieval, and customer retention. Clients who are involved in interaction with companies through social networks leave in these companies 20-40% more money than other clients.

    Using social networks offers great opportunities to provide support, brand promotion, customer acquisition or research. The advantages of social networks are primarily that by using them, you can get closer to consumers and change their attitude to the brand. But be careful – the “crowd” is fickle, it can not be controlled as you are used to managing your customers and your brand, that is, with the help of brute force. Subtlety and transparency are the key to successful interaction in social networks.

    Q2. Is it possible for a modern company to survive without using social media?

    No, it’s impossible modern or small businesses companies to survive without of social media. The social media important for every business nowadays.
    If we compare the use of social media with traditional advertising (for example, banner advertising), there are a number of advantages of promoting your company through the social media:

    *Low cost of advertising campaign (the price for one adv costs at least twice as cheap as traditional advertising)
    *The ability to receive quick feedback from customers. and react quickly to it.
    *Wider and more accurate coverage of the target audience.
    *Moreover, social networks are more popular than traditional resources, not exceeding the relevance of search engines. And the audience of social networks is growing daily.

    Modern social networks provide an opportunity to receive detailed reports on the ranking of the use of links, articles, distribution of content on the company’s web resource, etc. The organization itself can track the popularity of the created community or group, among users, the actions of participants on its platform (for example, using Google Webmaster Tools, Facebook Insights) – to see what attracts the target audience and what does not, to know opinions about a particular product and etc. All this ultimately allows us to create a loyal customer base.

    Q3. Can social media play any part in the planning life cycle of strategic management?

    Definitely yes. Social media can play any part in the planning life cycle of strategic management.
    It can create communication with your customers and show the interaction with your brand, so the company will get the maximum benefit. This means that feedback from customers help to build the better strategic management to improve the products & services.

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  37. Submitted by: Abdullah ALSawadi

    NO:20159197

    Is it possible for a modern company to survive without using social media?
    Social media create a framework in which big companies as well as smaller ones need to learn. This social learning allows them to build relationships with their key stakeholders but also to obtain direct business benefits. The case studies show four companies. Each of them is successful in business operations and gains recognition for its social media efforts. They present four different corporate behaviors. SWISS International Airlines learns at the operational level. It uses a portfolio of available applications and successfully engages with stakeholders. The stakeholders are here defined mainly as customers. The company considers social media as a marketing tool and addresses the community with the corresponding messaging. Warsaw Chopin Airport is a state-owned company which manages the biggest airport hub in Poland. It uses social media at the strategic level (despite its relatively small size and local scope of operations). Its representatives are on each relevant channel and interact with fans and stakeholders. It also uses its own activities to promote its partners (especially the airlines flying from the port and shops present on its premises).

    Using and specifying that the organization is modern, actualy refers to the speed and tntegrity of how the oeganization leaps to statisfy their customers and prospects. Without social media for a modern company these days, communication is at risk, thus effecting the strategic plan of the company. The updates and the current situation of the media gives the organization the advantage to monitor and getfeedback. Modesty meets its time at hand, wich means without social media there will be a gap in the analyzation of whats being
    used as data for interpretation and social awareness. This gap will cause a misfit between the organizations marketing power, current, and future decisions. If the information that is obtained by the organization is not up to date and not close to analyzing the customers wants and thinking, it will not be as efficient and effective as it’s supposed to be. Media opens a path ok acknowledging how to plan and market its’s goods and services. Media and communication allow the organization to be more aware of its being as an organization as a whole.

    Do you agree that the social media are now at the center of all marketing and communication activities of an organization?

    Credit Suisse creates a strategic framework which will allow the company to be active on social media. It is important especially in the context of highly regulated environment in which company operates. Social media are embedded in the greater marketing strategy and reported in terms of business benefits. Hublot has a ‘‘totally social’’ marketing strategy. The company uses social media to build its community, maintain dialogue with customers and stakeholders, and drive sales. Hublot was in many aspects the pioneer: in UGC usage in marketing, in social media usage, and in community engagement at the top management level. The company refers to its network to build content spread corporate messages. Four companies: different sizes, different scopes of operation, different industries — they all learn socially and use social media to strengthen the organization and build business benefits. Their learning patterns are different; however, their strategies gain recognition in the industry and bring tangible benefits for the organizations.
    With all the rising technology and more human consumption of the desired wants, social media has a large impact on the way we chose to decide or consider purchasing an item. If we look closer to analyze the impact of how social media can attract, keep, maintain and get feedback on potential and normal customers. Social media can centralize many factors that need to be scoped at in any organization that wants to be updated with its customers, thus enabling the organization to focus on how to perceive all the aspects that effect strategic and tactical planning. The company can use such an asset to show their goods and services. From a marketing point of view, the organization’s employees can rely on how to offer the goods and services, trends, fashion, demand, competition, and a near full image of consumer behavior. Once the organization implements its applied tasks to seek new information and feedback, the effect of the social media’s assistance in handling the organization as a whole, thus empowering he organization and giving it it’s strategic benefits. The current results of the organization can be affected by the way they interpret how consumer behavior
    and active cognition is stimulated by word of mouth ex:(facebook), fashion, technology, focused customer analysis, customer care, and keeping competitors almost exposed in their strategic plan. The social media can be a powerful marketing tool for customers, retailers, distributors, and organizations.

    Can social media play any part in the planning life cycle of strategic management?

    Social media in center of marketing and communication activities of an organization
    Social media are in the center of Hublot’s marketing strategy. All the activities of the company are communicated through social media channels. However, the internal gravity center of social media is the employees and not the communication structure. The employees are supposed to be active on social media networks and get involved both internally and externally. Moreover, social media are used as a tool for marketing, as well as for other business functions including HR and internal communication.
    Analyzed companies differ in size and scope of activities. However, all of them have successful strategies in social media management. Identified drivers of social media management have been confirmed in all of the companies. They lead to a sophistication process which places them among the leaders in their respective industries. The management of social media is thus a strategic concern which moves beyond operations. The organizational learning process leads to the formalization of processes and the integration of social media into the enterprise’s strategic framework. It leads to the establishment of social media policies and training procedures. These steps mitigate the risks of crises coming from the social media. It is important to add that the study suggests an additional driver which can be even more crucial for social media strategies. It is the attitude of the senior management toward social media. All of the analyzed companies benefit from the positive attitude of senior management toward the learning of social media and their management.
    In general planning of an organization’s strategic management is a process in wich leaders and top line mangers empose their strategic techniques ina form that fits the current time and future goals. Achievement for the organization is reaching its boom in handling it’s own efficience and effevtiveness. If we aalazy how and social media is one of the biggest psychological influence in the world. The
    organization can gradualy study how the sales rate have been changing, due to internal and external factors wich can be monitored by the organization. There is a big link to planning life cycle of the strategic management’s decisions, and social media. Startegicaly speaking, media and communication can be handled more effectively if the organization is on a high awareness level of its strengths, weakneses, oppurtunities, and threats. Thus, clearifying to the organization on how to stratigicaly come in line with its own mission, vision, and long term goals. Social media keeps the strategic plan on a life cycle that is affected by many factors. The organization needs to focus and monitor the media and means of communication to market its goods and services based upon the consumers thoughts, taste, trend, fashion, awareness of the company, and keeping customers loyal. Using the updates the organization receives, strategic planning is more active in the sense of viewing the prospects and customers ina more focused maner. More informations about prospects and customers, the more the organization sets its obligations and goals into the path that suits the strategic plan. The organization is set to see how much social media is a strnght in studying the main qualities of consumer behavior and how it evolves according to media. Media can define the outrage of customers on demanding a product through a social trnd in a specific area, thus allowing the organization to be more accurate in strategic decisions and plans. This life cycle could be in a constant rate of change and time is one of the major factors that this life cycle could be affected. The diversity of consumers and their psycoligical beliefes also change. That’s why social media creates a more friendly atmospghere to offer and advertise its goods based on the peoples fashion and cognitive reaction.

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  38. 1. Do you agree that the social media are now at the center of all marketing and
communication activities of an organisation?
    I do not think that social media are now the center of all marketing tell now But yes I am agree that it is the the center of communication activities of an organization. targeting customers is the most important element in marketing and promotion campaigns and still people till now don’t trust what they read on the social media platforms. in addition that so many reviews on the same platforms reflects customer dissatisfaction after they reach the product or services through internet.
    As i said about the communication yes it is the center now and it very useful and low cost tool that save time and money and increase performance efficiency .

    1. Is it possible for a modern company to survive without using social media?
    For modern company impossible to survive without using social media because one of the most important evaluation standards of modernizing is HOW this company or organization deal with clients in social media platforms. not about presentation in social media.

    1. Can social media play any part in the planning life cycle of strategic management?
    Sure they can. Today social media gave early indicators and warnings about the changes in marketplace and customer behavior and give valuable data that the company analyze it to get rare information help decision makers and top management to plan demand on real structure of information.

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  39. Cagin Bulakbasi
    20154757

    Social media may have not taken the center stage of communication activities for all organizations at the moment however in terms of importance it seems to have achieved that status. While some organizations are lagging behind in adapting their social media strategies most companies have embraced the importance of social media. The interactive nature of social media provides an indispensable competitive edge to traditional marketing methods. The ability to adapt on the fly and respond the current and potential customers can improve satisfaction and allow companies to develop loyalty that would be otherwise not possible to exist. People view Twitter and Facebook as social networks, not marketing machines. As a result, they’re less likely to see what you post as an advertisement and will be more likely to hear what you have to say. This translates to serious web traffic when you link to your site and posts that market themselves as your friends and followers share what you’ve posted.It is definitely possible for modern companies to survive without social media usage in certain industries. Companies who focus on business with other companies or non-public organizations may not require the marketing that social media provides. While it is good for public image and opinion, ultimately if the company has no business directly with consumers it is definitely not a must for survival. On the other hand for companies that focus on direct sales to consumers and the public social media may become a necessity in the environment. Especially in highly competitive markets that focus on consumer goods social media can provide a cost effective method to reach customers. An important risk associated with not getting involved with social media can be the lack of information. Even if a company is on social media or not the customers are definitely on the social media. Not participating may result in loosing an important opportunity. Even worse during a time of crisis social media may allow a company to see the signals beforehand and actively mange the situation. Without a moderating presence the crisis may spiral out of control and be fatal for the firms sales.Social media can improve the product life cycle as it can serve to get multiple feedback during the growth process. By taking into account customer views the company can improve product quality and cultivate customer loyalty at the same time.

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