Overall, the level of the papers was extremely high. Well done.
Here are the results: mid-term-exam-results-man407-strategic-management
Q1. The SWOT analysis was very well done. A few students failed to mention threats.
Where students lost marks:
Q2. asked for alternative strategies. You should have mentioned 3 or more possible strategies for the future. Students lost mark for not suggesting future strategies, but listing the current strategy. Students also lost marks for only suggesting one strategy, remember we are aiming to think of many alternatives before deciding on a strategy for the future.
Q3. Is a suitable product in your country. While mostly well answered, some students did not explain why it would be suitable. More information on consumer preferences and habits would have been useful.
Q4. Well answered. A few students needed to add the details of why they are ethical and socially responsible.